Created an engagement zone at the AI Conclave event for the programmers & decision makers attending the event. A golf booth was created using the Intel mother board as the landscape for the golf arena. Attendees who were able to score a pocket using the golf equipment won interesting goodies. The booth stood as the most appreciated engagement activity. It saw 270 + attendees engaged over the span of the event.
Executed a marketing initiative for MAN Trucks, India. The event involved activities planned pan India to connect customers, dealers & prospective customers of MAN. 3 Routes, 5 Trucks,10 Masters, 51 Days & 9000+ Kms. Wizcraft enabled smooth co-ordination between various dealerships & regions. It was inclusive of several remote locations. Fabrication of branding on trucks, managing collaterals & identifying local support for several on ground management like permissions & liaising with local authorities fell under our responsibilities.
NBA is a popular brand globally but was struggling to reach the masses in India. They wanted to spread more awareness. To fulfil the requirement, Wizcraft created engagement zones in 3 cities & promoted the activity over 26 weekends. We engaged the masses by giving them a showcase into the slice of life of NBA. Designed an experiential space with multiple engagement zones wherein people can participate in the section of their interest & basis their skill level. The whole zone was made to look like a basketball court along with locker room setup, basketball arena, etc. once stepped in, guests got a feel of entering a Basketball court. A king size 6 ft Basketball was created to attract the crowd. This became a great photo op for guests and also drove in maximum no of social media uploads.
The 82nd National Badminton Championship (De Shuttle) saw a sporting galore that witnessed some of the most historic moments with Saina Nehwal, P V Sindhu, Srikanth Kidambi and other elite shuttlers from the country. The event, saw some nail biting, back to back badminton matches. From managing the entire tournament to curating the opening and closing ceremony to composing the first ever war cry for Badminton, Wizcraft did it all. The event was attended by eminent guests such as the Chief Minister of Maharashtra Shri. Devendra Fadnavis, Dr. Himanta Biswas Sarma-President BAI, Shri. Nitin Gadakari, Shri Arun Lakhani-President MBA and iconic badminton champ P. Gopichand. The event brought alive the culture of Maharashtra with synchronized beats of the Dhol Tasha. A digital lamp lit up the court symbolic of the way the game lights up players’ and fans’ lives. National Badminton Championship came to a fitting end with an iconic final match between two legends, Saina Nehwal & PV Sindhu who kept the crowds and spectators on tenterhooks. Thunderous chants of fans, super drop shots and flurry of smashes, the tournament ended with Nehwal claiming her third national title.
AIFF - FIFA (All India Football Federation- Fédération Internationale de Football Association) welcome dinner hosted by Shri Praful Patel, President AIFF curated by Wizcraft. A night where football association celebrated in true Indian style at the intellectual capital of the country, Kolkata. The evening curated specially for FIFA council members, who were visiting India for the first time, brought alive the cultural motto of ‘atithi devo bhavo’. Showcasing India’s rich and colorful culture and celebration spirit from the moment guests entered the venue. Shehnai welcoming guests at the entrance, to customized designer wear Indian attire for each guest, the evening was attended by Hon’ble Chief Minister of Bengal Mamta Banerjee, Shri Praful Patel, President of FIFA Gianni Infantino and other eminent guests from the sporting, lifestyle, social and business sector.
The evening started with a cultural performance by Dona Ganguly and her troupe, to a power packed dance by Shaimak Davar’s troupe showcasing how festivals are celebrated in our country. Various zones were created to capture typical wedding moments in an Indian wedding like the mandap, ‘Dulha-Dulhan throne, the Indian motif bar followed by a traditional Marwari royal dinner set-up called the Sajjan Goth.
26th November, 2008, nine years ago the most cowardly attack was launched on the decency of the Indian people, its democratic principles and the grace of our civilization. The annual memorial was a homage to the innocent and brave who died defending our values, they are our martyrs. We will never forget them.
Fear, Anger, Courage & Unity : The memorial was divided into four sections for thematic clarity and not as rigid boundaries. It seamlessly merged and encapsulated the emotions as the incident first happened, unfolded and resolved. This year, was the second edition of 26/11: Stories of Strength, The Indian Express & Facebook India to bring us the inspiring stories of 26 young hearts. The evening witnessed some of the most heart-warming experiences and recitals by Amruta Fadnavis, children from the Shankar Mahadevan Academy, Prasoon Joshi, Suresh Wadkar, Mame Khan, Priyanka Barve and Amit Trivedi. Among the speakers at the event, were Flag Officer Commanding-in-Chief of the Western Naval Command Vice-Admiral Girish Luthra and Divya Salaskar, daughter of slain encounter specialist Vijay Salaskar. Also, in a rare interaction, Sachin Tendulkar was seen in conversation with former marine commando (MARCOS) Praveen Kumar, who took five bullets and lost an ear during the operation at the Taj Mahal Palace Hotel. The Hon’ble Chief Minister of Maharashtra, Mr Devendra Fadnavis and Mr. Amitabh Bachchan paid tribute to the families of the brave. This initiative was undertaken to remind ourselves that the unity and courage of our Nation will always defeat the barbaric ideology of hatred and violence. The event was directed by Feroz Abbas Khan and produced by Wizcraft.
The Hannover Messe Industrial show brought the world closer to India. The large-scale, innovative entertainment solutions proudly told the story of our country. Wizcraft conceptualized, produced & directed Hannover Messe 2015 in Germany.
Wizcraft in close association with the government & private entities produced one of the biggest sporting ceremonies- Commonwealth Games.
A world class event was promised & delivered.
A social action platform for a global generation headlined by the biggest international & national superstars. The event was high on technology and had an impeccable set design. The show saw the likes of Chris Martin, Jay-Z, Amitabh Bachchan, Shah Rukh Khan, A.R. Rahman amongst many others take the stage by storm. It was attended by 80000+ people. The Global Citizen campaign started their journey in India with a bang. The event was written about on every social media platform and was definitely the biggest concert that India had ever seen.
Launched the Tata Tiago Fantastico Consumer experience. Lionel Messi the brand ambassador of Tata, epitomises the values associated with ‘Greatness’, being a champion player and a true sportsman. He reflects the passion, determination and performance drive that is the mettle of true ‘greatness’. Tata Motors, being champions in their own chosen field, share the same values of greatness. The duration of the activation was from 16th March to 5th June, 2016 and was conducted in 30 cities at 77 malls and 63 corporate complexes. A foosball table was kept at the setup in order to bring out the brand integration with football. Since TATA Motors is a “forward looking” organization, it was imperative to integrate technology to enrich consumer experiences. Augmented Reality and Virtual Reality were thus used to generate memorable experiences. An AR photo-op was organised wherein consumers got themselves clicked with Lionel Messi and a football. A VR gear was also kept at the setup to provide consumers with the experience of a virtual test drive experience of Tiago. As gratification, giveaways like button buddies, key chains, magnets, bags, VR gear and PVR/CCD coupons were also distributed.