The Rashtrapati Bhavan Museum was about more than just documenting the history of one of the nation’s most renowned antiques, it encapsulated the journey of a nation – from monarchy and imperialism to freedom & democracy. To launch this museum Wizcraft's entire creative team came together, to think through a thread, which wove the event seamlessly through its design and communication.
Taking inspiration from the heritage and culture of India, harmonizing it with the emotion of pride derived from Indian’s patriots, Wizcraft exclaimed; JAYA HE!!
The concept was threaded through in Wizcrfat's designs, branding & communication.
The Skill India campaign was launched by Prime Minister Narendra Modi on July 15th, 2015. In continuance with the same, India Skill 2016 had to be launched. This year Wizcraft had to plan and execute a significantly grand event which communicates the initiatives and achievements of Skill Development Ministry seamlessly. This year also marked the India edition of World Skills Week which made it further more significant. The task was to plan a 3-day event comprising of Skill India competitions, a grand cultural opening and closing ceremony to the event with added conference sessions running simultaneous to the event. The objective of the event was to plan and execute India Skill 2016 event flawlessly from 15th July -17th July in approximately a 13 day timespan.
As Chennai is surrounded by beaches and river bodies running across the city, water screen projection was the best way to spread word about the Global Investors Meet and reach the maximum number of localities. The content for the water screen projection needed to be simple and convey the growth of Tamil Nadu through the various sectors and also why was it important to attract global investors. The Adyar River was selected for the set up. The water screen projection along with sound & light display and an AV & laser show was planned. The laser show exhibited the important landmark places in Tamil Nadu and also the various sectors of Tamil Nadu. There was also a special laser content created for children. The laser show on the water screen was a huge success amongst the public. The unique aspect of this show was that it was being held for the first time in India for public viewing and even more special was the fact that everything had been indigenously sourced and assembled. The idea of the water screen was unique and was a success. But we faced a lot of hurdles and issues during its planning and execution. These hurdles were such that at one point we thought that it was impossible to execute it but with immense patience and minute planning Wizcraft made it all possible.
Make in Odissa Conclave was the exhibition summit held in Bhubaneswar, India between 30 Nov – 2 Dec 2016.
Wizcraft executed the stall set-up for ITC where they exhibited all of their businesses, namely hotels, FMCG, agri-business and IT business. The way of display was unique and different due to the vibrant display of products and the informative rotating cube.The stall was highly appreciated by the Odissa’s Hon’ble Chief Minister Naveen Patnaik.
The 104th Edition Indian Science congress was held in Tirupati in the month of January, 2017. The event was inaugurated by the Prime Minister of India, Shri Narendra Modi. The event had two folds, the main event and the cultural event. Wizcraft was in charge of the production and operations of the main event and the end to end management for the cultural event. The main event was attended by some big names such as Chief Minister of Andhra Pradesh, Collector of Chittor etc.
The cultural night had performances by big names such as Sivamani, Usha Uthup, Sunitha Upadrashta, Vikku Vinayak, Siddharth Mahadevan etc. Apart from these performenaces, a variety of ideas such as a lazer show, fireworks display, sand art etc was seen at the event.
The Ceremony showcased India as a grand celebration. The festive journey transported the audience across India’s amazing cultural landscape. From the musical pillars of Hampi to the dance, arts, festivals and rhythms of India, the ceremony was an invitation to experience the heartbeat of a glorious civilization. The performances on stage were richly complemented by imagery and graphics on the LED screens. For the first time in the world, a spectacular aerial gown projection (dancer in mid air) was created to celebrate India’s artistic legacy. The ceremony culminated with a grand welcome performance inspired by the Mysore Dasara in Karnataka, symbolically highlighting the India Tourism motto - ‘Atithi Devo Bhava’.
The BRICS BIMSTEC event was planned in a manner that as delegates moved from one venue to the other they got an immersive experience of the skills, richness, cultural and heritage diversity, colours, detailing, vibrancy as well as the technology, expertise, efficiency and eye for detail that is India. All enveloped in impeccable warmth and hospitality that is the hallmark of India.
There was highly visible branding across the entire city of Goa. Along with airport branding were cultural entertainments. At the airport continuously over two days as Heads of State arrived. As the delegates entered Hotel Radisson Blu, they witnessed not just the lobby customized as per event theme but also the Leaders’ Lounge decorated well.
The exterior of the main dinner hangar was decorated to look like a grand Indian heritage palace.Inside, the stage had arched LEDs and brought technology into the cultural programme.Special handcrafted silk books with brass inlay motifs were designed as menu cards, with menus in eleven languages.Table linen and decor were all coordinated and specially crafted.Custom-curated and thematic sculptures by noted sculptor Subodh Kerkar enriched the venue: in lit sand cones on the beach, 5 feet terracotta lamps and a giant, six-foot tea pot with 11 spots to symbolize the outpourings of 11 nations.
A specially curated and conceptualized entertainment act was performed in four parts.
The background stage was designed to bring each act alive with rich animated graphics and video.
At ChapparChiri: The story of Baba Banda Singh Bahadur had to remain etched in the audience’s mind. Blending the idea of storytelling with the medium of technology, Wizcraft came up with the idea to showcase a laser storyboard show. Another special highlight was the projection mapping of Baba Banda Singh Bahadur on the tallest Minar of Asia, FatehBurj as the closing to the event. The show began with a melodious invocation by Harshdeep Kaur and ended with mindboggling fireworks.
At IG Stadium: While the laser show at ChapparChiribecame the conversation starter, the main event at IG Stadium was planned so as to become the talk of the town. For the first time in India, Wizcraft \ planned on performing live AR where an actual character (resembling Baba Banda Singh Bahadur) walked on the aisle between the audience. Coming towards the stage, he walks his horse into the VIP area, to give his message to the youth. Apart from the AR, another highlight of the show was a customized theatrical highlighting key instances from the life of Baba Banda Singh Bahadur with engaging visuals, dance performance and music. Post the theatrical, DalipTahil and Gurdas Mann recited the English and Punjabi version of the poem dedicated to the heroism of Banda Singh Bahadur, which was written by Rabindra Nath Tagore.