Xiaomi India has attained yet another landmark achievement this year by creating its first Guinness world record of building the largest light mosaic in the world. Depicting its popular MI logo, the light mosaic was laid out by assembling 9,590 bulbs to construct the composite Mi logo, which was a milestone achievement on its own, given the attention to detail and intricacy of the pattern work. This Guinness World Record created and executed by Wizcraft sits proudly on the terrace of Xiaomi’s new head office in Bengaluru.
The light mosaic by Xiaomi India was a special initiative to highlight the brand’s unique position in India wherein it grew exponentially in just 3 years since its inception, to become the no. 1 smartphone brand of the nation. Further highlighting the brand’s effort towards pursuing unconventional modes of marketing and promotional techniques, which sets it apart from most other smartphone brands, the light mosaic was designed to symbolize the collective contribution of Xiaomi India employees and Mi fans who’s added efforts led to the overall major success of the brand.
India Post Payments Bank (IPPB) was inaugurated by PM Narendra Modi that seeks to leverage the expansive network of the postal department to empower and ensure financial inclusion for the masses. The entire experience was brought alive with cutting edge technology (conductive ink) and tailor made graphic content to tell the IPPB story which was well appreciated by the Prime Minister.
Airtel Hyderabad Marathon is India’s second largest and the toughest marathon ,found by the Hyderabad Runners Society. Planned & produced this event on a turnkey basis for the second consecutive year. Managing the 2 day expo, 5k, 10k run, half and full marathon, which included planning of the start and finish points, route management, including logistics and aid. The Hyderabad Marathon is the only marathon in India to be certified by AIIMS and witnessed a growing participation of 22,500 runners. Simultaneously managed 3 locations, the route from these 3 locations to the finish point. Managed 22,500 runners.
The entire launch journey was carefully curated with innovative thematic experiences to highlight the key features of the new brand. As a pre-seeding exercise, the media received the new phone in an ingenious flight case. A blue coloured Electro-luminescent wire was integrated in the lid of the flight case to convey liquid cooling. The invite for the event included a smartly designed Flipbook with the key message of speed and an invite card in a box. At the launch, the liquid cooling feature of the mobile phone was shown. The innovative liquid cooling tunnel was put together to deliver an illusion of walking inside a mobile phone. The tunnel walls had blue coloured liquid tubes with running liquid operated through hidden motors. Dry ice at various points added to the overall cooling impact.
The design language for the event was inspired by the brand positioning - ‘Master of Speed’. Yellow and black colour scheme was used across all spaces. Strategically placed arrows and light trails conveyed speed and momentum. The curved LED screen on stage was designed like a giant arrow thrusting ahead
A team of 20 Wizzes along with the safety & security team carefully planned out & ensured that the first week crowds (average 28K visitors per day) visiting the IKEA store were escorted through the holding area. Customers waiting for their turn were constantly supplied with water and cookies and for entertainment a team of bands and Djs were playing music constantly. The team handling gate entries and external parking ensured that there were no traffic snarls around the store. Helped procuring 1500 barricades, setting up their barricading corrals and manning them.
26th November, 2008, nine years ago the most cowardly attack was launched on the decency of the Indian people, its democratic principles and the grace of our civilization. The annual memorial was a homage to the innocent and brave who died defending our values, they are our martyrs. We will never forget them.
Fear, Anger, Courage & Unity : The memorial was divided into four sections for thematic clarity and not as rigid boundaries. It seamlessly merged and encapsulated the emotions as the incident first happened, unfolded and resolved. This year, was the second edition of 26/11: Stories of Strength, The Indian Express & Facebook India to bring us the inspiring stories of 26 young hearts. The evening witnessed some of the most heart-warming experiences and recitals by Amruta Fadnavis, children from the Shankar Mahadevan Academy, Prasoon Joshi, Suresh Wadkar, Mame Khan, Priyanka Barve and Amit Trivedi. Among the speakers at the event, were Flag Officer Commanding-in-Chief of the Western Naval Command Vice-Admiral Girish Luthra and Divya Salaskar, daughter of slain encounter specialist Vijay Salaskar. Also, in a rare interaction, Sachin Tendulkar was seen in conversation with former marine commando (MARCOS) Praveen Kumar, who took five bullets and lost an ear during the operation at the Taj Mahal Palace Hotel. The Hon’ble Chief Minister of Maharashtra, Mr Devendra Fadnavis and Mr. Amitabh Bachchan paid tribute to the families of the brave. This initiative was undertaken to remind ourselves that the unity and courage of our Nation will always defeat the barbaric ideology of hatred and violence. The event was directed by Feroz Abbas Khan and produced by Wizcraft.