The launch of Honda Grazia was held at the Lalit, Mumbai. Event started with registration & welcoming of the media towards the product display . A Q&A session, followed by a media engagement activity was organised. To engage the guests and display the features of Grazia in a more effective manner, augmented reality was held as an activity in which the guests could hold the tabs which already had the AR app installed in it. The launch sequence started with the transition from the brand AV to upbeat music where the LED screen split to unveil the product.
The trailer launch of Amazon Prime's original series Breathe were held in 2 cities Mumbai & Chennai . The launch was planned & organized for 100 media personnel's followed by Press interaction & exclusive screening. Wizcraft handled the production & designing for the campaign.
Amazon India launched Amazon Prime Music, an ad-free music streaming service for Prime members .The launch was a 3 day event held in Mumbai & Chennai. Wizcraft chose the experiential route instead of a typical conference and set up 4 experimental zones for impressive user experience across different environments.
Zone 1 : Workout Room
Zone 2 : Living Room
Zone 3 : Teen Room
Zone 4 : Office Room
The 6 day visit of Israel Prime Minister Benjamin Netanyahu was managed by Wizcraft. A ‘Power Breakfast’ with top Industrialists, businessmen and banking officials was arranged. The 'Shalom Bollywood’ event attracted leading actors, directors and producers. The entire gala event was arranged by Wizcraft.
Planned & organized the awards ceremony for Mahindra at the Ashok Hotel, New Delhi. Wizcraft executed this event for the 8th consecutive year. This was held to honor the heroes of Indian Agriculture & more then 3.2 Lakh farmers participated in the Awards. Shri Radha Mohan Singh, the Union Minister of Agriculture was the Chief Guest for the evening. The host for the evening were Aman Chopra & Mimansa Malik from Zee News. Wizcraft curated 3D Logo & App demo Zone for the audience.
Wizcraft planned, conceptualized & executed a 4 day conference for Kotak at the Trident BKC, Mumbai. A total of 1500 Pax attended the event. The Golconda had a large stage set up with 3D elements & LED. There was a delay viewing setup for spill over audience which was located 1 floor above the main event .
The launch of Amazon Prime trailer ‘The Remix’ was held at the Playboy Club, Mumbai . A party hard essential kit was sent to the media as an invite. Emcee Gaelyn Mendonca welcomed the press followed by Q&A Session. The Trailer played twice on loop and the 3 judges – Amit Trivedi, Sunidhi Chauhan and DJ Nucleya were called on the stage.
Launched the Vespa Red with (RED) organization for the first time in India. Media were given press kits along with a Vespa Red bag, T-shirt & cap. Vespa Accessories were showcased on the product display. Farhan Akhtar being the Brand Ambassador unveiled the product to the audience.
Celebrated the farewell of Shailesh Ayyangar as MD at Sanofi at Renaissance, Powai in Mumbai. The stage set up was a close seating with a live band & skit. The event was planned and executed by Wizcraft in less than a week.
The launch of the first store of Xiaomi in Phoenix Market city Bangalore was to translate the tremendous online success to the on-ground retail scene to bring the ultimate Mi experience – The Mi Home. Mi Home is their real-world extension of Mi.com which gives the consumers, a hands-on experience of their products to experience the phone at an intimate level. The Mi Home brings about an exciting experience of buying new Mi products. The theme of the Launch - The activation line was I <3 Mi , which was also used on the T-shirts worn by Team Xiaomi at the launch.
The Advertising Club of India hosted the inaugural edition of the Marquee Awards. Presented by News18 India, powered by Colors and MTV and partnered by One India, the Marquee Awards saw the entire marketing fraternity come together to recognise brands for their excellence in marketing. About 750 invites were sent to the CEOs, CMOs, agency heads & stalwarts from the advertising, marketing & media industry. A red carpet was rolled out for the guests who were snapped by the paparazzi. As guests settled down, a voice over introduced Mr. Harris Thajab (Chairman of the Ad Asia Organising Committee) who addressed the guests about Asia’s largest advertising congress. The evening commenced with the invocation of God’s segment through a live recital of Ganesh Vandana by Ameya Date and Maithli-finalists from the reality show Rising Star. This was accompanied by live speed painting of a portrait of Lord Ganesha by Vilas Nayak that complimented the occasion.
Wizcraft conceptualized and executed the Audi A5 media drive. A VR gear was given to the media as part of the briefing & invitation to the media drive at Alila Fort, Jaipur. A drive manual was placed in each car for the drivers to know all about the car, necessary directions and way to reach the Fort from the Airport. A GOBO was set up at the fort which displayed the Audi A5 logo.
Executed a transformational conference for Fujitsu and its customers. Reached out and seeked the right audience from across various industry verticals to create a powerful communication plan/campaign. Created the urge & need for industries to attend the conference. The format of how conferences are done in general was transformed & an experience for Fujitsu customers was created so that they keep coming back for more. Wizcraft reached out to 1747 unique companies & out of those, 1518 attended the event across the three cities of Mumbai, Delhi & Bengaluru. The attendees took to twitter to talk about their experience at the event. The hashtag #FujitsuWT made it to the trending topics of that day. The idea here was to create a holistic experience for all the Fujitsu customers who attended the event. Fujitsu wanted to reach to its customers by engaging them in conversations along with knowledge sessions. The entire conference saw multiple innovative engagements from the wish tree, tweet café, selfie sling shot, giant puzzles, live candy poll station and a Lego city.
Product launch event for MRF Perfinza , one of the most prestigious companies in the tyre manufacturing segment in the country. The event was nothing less than perfect as it was the launch of MRF Perfinza, a tyre specially designed for luxury sedans. The product was rolled out to the media in the small but growing luxury car space. The launch sequence was an ensemble of seamless acts beginning with a breath taking dance performance by dance troupe MJ5 that lead into the reveal of the brand ambassador-Legendary Cricketer AB De Villiers. This was followed by an augmented reality sequence where the Perfinza tyre made its grand entry through the audience onto stage leading into the physical product unveil. Ace commentator Harsha Bhogle hosted the show and also had an candid conversation with the AB De Villiers.
Japan External Trade Organisation held a conference on 24th May at AFDB’s Annual Meeting held at Mahatma Mandir – Gandhinagar (22th to 26th May 2017). Wizcraft arranged & managed the conference with collaterals & catering for the Japanese client. The event was attended by over 500 delegates.
PayPal Editors' Breakfast Meet was held at the Four Seasons Hotel, Mumbai on the 8th of November. PayPal is an online platform to send & receive money at ease. At the event, the domestic online payment operations was launched in the Indian market. The objective was to create a buzz about the brand. The event was attended by media & the internal leadership team of PayPal. The company MD & the GM addressed the media.