Curated the concept of ‘Crave No More’ – The Food Truck Challenge at Ambience Mall, Gurgaon. Saffola Masala Oats, in association with celebrity chefs Kunal Kapoor, Shipra Khanna & Saransh Goila set out on a mission urging Indians across the country to #BreakUpWithJunk. Wizcraft conducted various engagement activities to intrigue the audience. The activities created maximum engagement of audience & ensured footfalls at the food trucks. An integral element of the strategy was to break food habits. Designed two trucks reflecting two cuisines - Italian & Chinese. The event was marked by a historic battle between two sets of talented celebrity chefs & top food bloggers of the country.
Featured Lipton Green Tea as the most sought after drink to stay fit. Wizcraft created a stall where audience were served with variety of green tea cocktails by an expert chef. A green tea inspired backdrop was installed for them to pose & click pictures. A bell was hung for the audience to ring it if they like the cocktail. Keeping green tea in mind, the entire look & feel of the setup was created with the touch of nature & organic looking elements. More than 5000 cups were sampled across 5 days with more than 20000+ interactions.
Executed a marketing initiative for MAN Trucks, India. The event involved activities planned pan India to connect customers, dealers & prospective customers of MAN. 3 Routes, 5 Trucks,10 Masters, 51 Days & 9000+ Kms. Wizcraft enabled smooth co-ordination between various dealerships & regions. It was inclusive of several remote locations. Fabrication of branding on trucks, managing collaterals & identifying local support for several on ground management like permissions & liaising with local authorities fell under our responsibilities.
NBA is a popular brand globally but was struggling to reach the masses in India. They wanted to spread more awareness. To fulfil the requirement, Wizcraft created engagement zones in 3 cities & promoted the activity over 26 weekends. We engaged the masses by giving them a showcase into the slice of life of NBA. Designed an experiential space with multiple engagement zones wherein people can participate in the section of their interest & basis their skill level. The whole zone was made to look like a basketball court along with locker room setup, basketball arena, etc. once stepped in, guests got a feel of entering a Basketball court. A king size 6 ft Basketball was created to attract the crowd. This became a great photo op for guests and also drove in maximum no of social media uploads.
November 2017 marked a highlight for youth sports enthusiasts of Hyderabad. Love for sport drew over 3000 school students to Gachibowli Stadium which hosted the Sports for All Championship from 10-17 November, 2017. The event provided a single platform under the umbrella of which a total of 25 sporting activities were included. The opening ceremony of the event witnessed Mr. Dinakar Babu and Mr. Vankateshwar Rao encouraging and uplifting the spirit of the participants along with the revelation of the SFA anthem ‘Chodo Kal Ki Baatein’ sung by the famous Bollywood singer Shaan. The 8 day long event showcased young Indian players with true sportsmanship spirit by chanting the slogans of being “ Unstoppable”. To propagate the message of gender equality in sports, the organization followed a campaign “She is Gold” which was demarked with golden stickers presented to the participating girls. The students could receive instant information on their matches and scores at the portal marketing counter where the school ranking tables were updated live. Apart from competitive activities, to lighten the mood of participants, a special entertainment zone “Sports Valley” was created which provided various segments of Emcee interaction and engagement activities along with prize distributions at regular intervals and photo opportunities.
The objective of the activation was to allow the urban population to thank the farming community of our country for their services. An engagement based activity was crafted in a Mumbai mall to celebrate 1 million #FarmDosts. Wizcraft designed an augmented reality photo opportunity for visitors to come and experience what it is like to be like on a farm. This captured the attention of the audience while the farmers interacted & answered their queries.
The main objective of the event was to launch 6 new ice-cream flavors from Hatsun in a larger than life format that would easily register in the mind of the target audience. Through pre event activities the event was attended by not just school kids but also their parents and teenagers. For just Rs.50, customers enjoyed unlimited ice-cream bars in a whole new range of exciting flavors and shapes. From the registration to the consumption area and the exit the planning was made to ensure a smooth flow of the crowd irrespective of the space constraint of the venue. The result was a unique promotional experience of gulping multiple ice-creams in a given frame time.
Wizcraft created a 'See Thru Toilet' to raise awareness of the harsh reality of defecating in public and inspire action to drive change. Domex and GCFI took the ‘See Through Toilet’ to the R. City Mall to put the spotlight on the importance of sanitation.
In 2014 BMW introduced the experimental drive activity and as a part of their expansion plan, this activity was taken to 12 major cities. The event was scaled up in 2015 by taking tour to 19 cities. The 2016 edition aimed at touching 31 cities divided amongst Tier 1, 2 & 3 cities. In comparison to 12,000 drive experiences that were given in 2014 and 2015 put together, 13000 experiences were alone provided in the 2016 edition. There was a definite increase in customers who came and purchased cars and accessories on the spot. From the dealership's point of view, average expenditure per event amounted roughly to Rs. 5,00,000-10,00,000.Pretty evident from the testimonials received from the client, not only did the dealership benefit by recovering the money invested in the experience tour, but also by activating new markets for them. Moving ahead from the mainstream hanger structure, Wizcraft zeroed down on a 3-dome structure specially imported from France. Wizcraft wanted to play around with the scope that BMW as a brand provided & capitalize on the scope of innovation that a project like BMW experience tour had to offer. BMW and Wizcraft together managed to leave footprints on the sands of time. In cities where no one knew about BMW, now there exists patrons.