Wizcraft conceptualized and executed the Audi A5 media drive. A VR gear was given to the media as part of the briefing & invitation to the media drive at Alila Fort, Jaipur. A drive manual was placed in each car for the drivers to know all about the car, necessary directions and way to reach the Fort from the Airport. A GOBO was set up at the fort which displayed the Audi A5 logo.
Wizcraft International successfully conceptualized and executed ‘The Great Indian Food Street’. ‘The Great Indian Food Street’ is a unique platform which celebrated the diverse culinary heritage of India. At the World Food India, one of the most successful mega events in the food processing industry, The Great Indian Food Street was unveiled by Hon’ble Minister of State for Food Processing Industries, Sadhvi Niranjan Jyot, Hon’ble Minister of Food Processing and Industries Smt. Harsimart Kaur Badal, Yoga Guru and the founder of Patanjali Group of Industries, Shri. Baba Ramdev.
The Great Indian Food Street was an experiential, one of its kind initiative that focuses on the globalization of Indian food and transformation of Indian heritage foods and super foods. The journey from lost recipes to new age molecular gastronomy, as well as the unique influences that form a part of our country’s diverse food culture.
The Great Indian Food Street at World Food India is also aimed at building a sustainable agri-business where the attendees were inundated about the process of organic farming and the plethora of opportunities it holds in trade. The sessions involved panel discussions among experts to discuss the future of super-foods, organic farming and how the industry is set to explode in an assorted collection of “Food for Wellness” to promote a healthy lifestyle.
Quaker introduced the ‘Bring your tastiest bowl’ campaign in Delhi. 15 recipes were shortlisted out of 6000 from Pan India for the final cook off. The stage looked like the Masterchef kitchen which could accommodate 14 kitchen set-ups. Chef Vikas Khanna orchestrated the event. The idea was to get 50 kids to taste the dishes prepared by the participants.
Wizcraft took this to another level by introducing food bloggers and influencers to join the cooking.
A massive stage with a curved LED was designed to give a look & feel of grandeur. The stage was large enough to accommodate 14 full time kitchen setups & allow enough space for the host & Vikas Khanna to orchestrate the event. Enough chef merchandise, cookware, stovetops, and cutlery for the 14 entirely new kitchen set-up was also arranged. A momentous task of sourcing out 250 ingredients and groceries for two rounds of the cooking competition for the finalists and 300 bloggers/ audience mystery bowl cook off was also handled flawlessly.
For outstanding PR & Social media reach a collaboration with Food Talk India was orchestrated to get popular social media influencers & Food Bloggers to attend the event. Involved the Smile Foundation to bring in 50 underprivileged kids from the organization to come and taste the food cooked by the bloggers which was a great surprise element.
This became a great point of discussion for bloggers & social media influencers. Besides just witnessing the finalists cook off for the 50 Lakh cash prize; the audience also got a chance to be involved in the event.
Held in Hyderabad, the Hexa Experience Drive was a one of a kind media drive for Tata Motors providing a seamless product experience. The objective was to give a first-hand experience of the car to all partners at one destination. Wizcraft organised a 10-day event packed with a combination of customized drives, presentations & dinner filled with fun entertainment. The drive was attended by 120 media, 60 bloggers, 126 dealers & 250 sales staff.
Showcased Toyota's safety features to guests. Planned across three cities of Delhi, Agra & Jaipur, the event was a knowledge sharing experience for guests. The theme was 'Safety & Environment' with Toyota's innovative safety features being showcased to the guests via the test drive of the Prius & Camry models and the environment aspect being covered by knowledge sessions on Hybrid engines & vehicles.
One of Wizcraft’s biggest MICE events, the Apple Retailers Meet involved bookings of travel & hospitality for over 1100 delegates from 22 cities spread over 7 luxury hotels in the city of Mumbai. The retailers are the face of the brand, who directly interact with the end customer. In order to achieve better growth rate for the upcoming year, the retailers were brought together to initiate strategies, appreciate the positive outcomes they had achieved so far and discuss potential opportunity for future. The entire planning was executed through an App created specifically for the event wherein the entire logistics (flights & hotels), agenda of the meet & other important aspects were communicated to the guests. It was a flawless end to end plan which made the event hugely successful, and well appreciated by the clients, as well as the guest attendees.
Wizcraft in close association with the government & private entities produced one of the biggest sporting ceremonies- Commonwealth Games.
A world class event was promised & delivered.
A major award show in India since 2004, where accolades are given to recognize excellence in Indian film & television. Wizcraft produced & managed the awards for the Film Producers Guild of India. A set of designers, conceptualizers, editors, script-writers, producers, directors, set designers, choreographers, PR professionals, marketers, event planners & operational experts came together to make this show as exceptional as IIFA.
Wizcraft remoulded the Guild awards completely to make it one of the best award shows on Indian Television.
Pepsi gathered all their employees together for a summit to analyze what worked/didnt work and set objectives for the upcoming year. 2016 was a good year for Pepsico. They were back in the market performing well and they wanted to get all their employees together for a summit. The idea was to use this platform, analyze what worked/didnt work and set objectives for the upcoming year. Wizcraft divided the two day summit into the following:
Day one-Base camp: The entire look and feel was that of a base camp, Cll branding and activities were in line with the same. Business translation of the base camp meant all employees could network with each other and get ready for the summit the next day.There was a dedicated exhibition area, where all sub-brands showcased their products.
Day 2-Conference day: This day was all about trying to summit Mt. Everest. Eventually when the conference ended, it was like all employees have reached the top of Everest. For the senior management, mountaineering gear was used as the thematic integration. VR technology played a massive role wherein employees could climb via virtual reality. This activity became an instant hit.
Wizcraft conceptualized and executed a one of a kind media drive for Tata Motors- Hexa. The drive provided a seamless product experience where in the audiences ranged from customer advisors to dealership owners to media & bloggers from different genres. The drive was planned on a specific 175 kms route to highlight all capabilities of the Tata Hexa.
Planned and executed the launch of the Rashtrapati Bhavan Museum. The Rashtrapati Bhavan Museum was about more than just documenting the history of one of the nation’s most renowned antiques, it encapsulated the journey of a nation – from monarchy and imperialism to freedom & democracy. To launch this museum Wizcraft's entire creative team came together, to think through a thread, which wove the event seamlessly through its designs, branding and communication. Taking inspiration from the heritage and culture of India, harmonizing it with the emotion of pride derived from Indian’s patriots, Wizcraft exclaimed : JAYA HE!!
Wizcraft organized 'The India Skills Week 2016', a 3-day event comprising of Skill India competitions, a grand cultural opening and closing ceremony with added conference sessions running simultaneous during the event. The Skill India campaign was launched by Prime Minister Narendra Modi on July 15th, 2015. In continuance with the same, India Skill 2016 was launched. Wizcraft planned and executed a significantly grand event which communicates the initiatives and achievements of the Skill Development Ministry seamlessly. 2016 also marked the India edition of World Skills Week which made it further more significant.
A modern & contemporary space was by Wizcraft to bring to life the futuristic vision of the global automobile company. It was the largest display at the Auto Expo held in 2016. The pavilion showcased the brand’s synergy between SMART TECHNOLOGY and SMART PRODUCTS. The TATA MOTORS pavilion was accredited with the NDTV's CNB Auto Expo Excellence Awards for the Best Pavilion (4-wheeler)!
The BRICS- BIMSTEC Outreach Summit and Gala Dinner was one of the most prestigious (and strategically important) initiatives to be hosted in India. Goa was chosen as an offbeat destination that would spotlight India’s beauty and diversity. The Ministry of External Affairs shortlisted The Leela Hotel as the venue for the BRICS-BIMSTEC Summit. The BRICS BIMSTEC event was planned in a manner that as delegates moved from one venue to the other they got an immersive experience of the skills, richness, cultural and heritage diversity, colours, detailing, vibrancy as well as the technology, expertise, efficiency and eye for detail that is India. All enveloped in impeccable warmth and hospitality that is the hallmark of India. There was highly visible branding across the entire city of Goa. As the delegates entered Hotel Radisson Blu, they witnessed not just the lobby customized as per event theme but also the Leaders’ Lounge decorated well.The exterior of the main dinner hangar was decorated to look like a grand Indian heritage palace. Inside, the stage had arched LEDs that brought technology into the cultural programme. Special handcrafted silk books with brass inlay motifs were designed as menu cards, with menus in eleven languages. Table linen and decor were all coordinated and specially crafted. Custom-curated and thematic sculptures by noted sculptor Subodh Kerkar enriched the venue: in lit sand cones on the beach, 5 feet terracotta lamps and a giant, six-foot tea pot with 11 spots to symbolize the outpourings of 11 nations. A specially curated and conceptualized entertainment act was performed in four parts. The background of the stage was designed to bring each act alive with rich animated graphics and video.
Showcased the larger-than-life story of Baba Banda Singh Bahadur on an equally larger-than-life canvas for the younger generations of Punjab, with memorable never-before-seen experiences that leave an impact.
At ChapparChiri: The story of Baba Banda Singh Bahadur had to remain etched in the audience’s mind. Blending the idea of storytelling with the medium of technology, Wizcraft came up with the idea to showcase a laser storyboard show. Another special highlight was the projection mapping of Baba Banda Singh Bahadur on the tallest Minar of Asia, FatehBurj as the closing to the event. The show began with a melodious invocation by Harshdeep Kaur and ended with mindboggling fireworks.
At IG Stadium: While the laser show at ChapparChiri became the conversation starter, the main event at IG Stadium was planned so as to become the talk of the town. For the first time in India, Wizcraft planned on performing live AR where an actual character (resembling Baba Banda Singh Bahadur) walked on the aisle between the audience. Coming towards the stage, he walks his horse into the VIP area, to give his message to the youth. Apart from the AR, another highlight of the show was a customized theatrical highlighting key instances from the life of Baba Banda Singh Bahadur with engaging visuals, dance performance and music. Post the theatrical, DalipTahil and Gurdas Mann recited the English and Punjabi version of the poem dedicated to the heroism of Banda Singh Bahadur, which was written by Rabindra Nath Tagore.