The idea was to get 50 kids to taste the dishes prepared by the participants.
A showcase of finalists and their talents, in their celebrity style. It did not end here, Wizcraft took this to another level where we introduced food bloggers and influencers to join in the cooking.
A massive stage with a curved LED was designed to give a look & feel of grandeur. The stage was large enough to accommodate 14 full time kitchen setups & allow enough space for the host & Vikas Khanna to orchestrate the event. The entire design of the stage had the look & feel of a masterchef kitchen. We also arranged for enough chef merchandise, cookware, stovetops, and cutlery for 14 entirely new kitchen set-ups. We also had the momentous task of sourcing out 250 ingredients and groceries for two rounds of cooking competition for the finalist and 300 bloggers/ audience mystery bowl cook off.
For outstanding PR & Social media reach we collaborated with Food Talk India to get popular social media influencers & Food Bloggers to attend the event. We took it a step further by involving the bloggers with the event. We extended the ‘Bring Your Tastiest Bowl’ theme by also curating a small cook off challenge for them and letting them experiment with oats to make unique dishes.
We also came up with the idea where we involved Smile Foundation to bring in the CSR angle; 50 Kids from the organization came and tasted the food cooked by the bloggers which was a great surprise element.
This became a great point of discussion for bloggers & social media influencers. Besides just witnessing the finalists cook off for the 50 Lakh cash prize; the audience also got a chance to be involved with the event.
Held in Hyderabad, the Hexa Experience Drive was one of a kind media drive for Tata Motors providing a seamless product experience. The objective was to give a first-hand experience of the car to all the partners at one destination. Wizcraft organised a 10-day event packed with a combination of customized drives, presentations & dinner filled with fun entertainment. The drive was attended by 120 media, 60 bloggers, 126 dealers & 250 sales staff.
Planned across the three cities of Delhi, Agra & Jaipur, the event was a knowledge sharing and experience event for guests. The theme was 'Safety & Environment' with Toyota's innovative safety features being showcased to the guests via the test drive of the Prius & Camry models and the environment aspect being covered by knowledge sessions on Hybrid engines & vehicles.
One of Wizcraft’s biggest MICE events, the Apple Retailers Meet involved bookings of travel & hospitality for over 1100 delegates from 22 cities spread over 7 luxury hotels in the city of Mumbai. The entire planning was executed through an App created specifically for the event wherein the entire logistics (flights & hotels), agenda of the meet & other important aspects were communicated to the guests. It was a flawless end to end plan which made the event hugely successful, and well appreciated by the clients, as well as the guest attendees.
Wizcraft in close association with the government & private entities produced one of the biggest sporting ceremonies- Commonwealth Games.
A world class event was promised & delivered.
A set of designers, conceptualizers, editors, script-writers, producers, directors, set designers, choreographers, PR professionals, marketers, event planners, and operational experts come together to make this show as exceptional as the IIFA’s.
Wizcraft has been given the responsibility of re-moulding the Awards, producing and managing them for the coming decade by the Film Producers Guild of India.
Wizcraft remoulded the Guild awards completely to make it one of the best award shows.
Given the theme Wizcraft decided to divide the two days into the following:
Day one-Base camp: The entire look and feel was that of a base camp, Cll branding and activities were in line with the same. Business translation of the base camp meant all employees could network with each other, and get ready for the summit the next day.
There was a dedicated exhibition area, where all sub-brands showcased their products.
Day 2-Conference day: This day was all about trying to summit Mt. Everest.
Eventually when the conference ended, it was like all employees have reached the top of Everest. For the senior management, mountainering gear was used as the thematic integration. VR technolgy played a massive role wherin employees could climb via virtual reality. This activity became an instant hit.
Wizcraft conceptualized and executed a one of a kind media drive for Tata motors providing a seamless product experience where in the audiences ranged from customer
advisors to dealership owners to media to bloggers from different genres. The drive was planned on a specific 175 kms route to highlight all capabilities of the Hexa.
The Rashtrapati Bhavan Museum was about more than just documenting the history of one of the nation’s most renowned antiques, it encapsulated the journey of a nation – from monarchy and imperialism to freedom & democracy. To launch this museum Wizcraft's entire creative team came together, to think through a thread, which wove the event seamlessly through its design and communication.
Taking inspiration from the heritage and culture of India, harmonizing it with the emotion of pride derived from Indian’s patriots, Wizcraft exclaimed; JAYA HE!!
The concept was threaded through in Wizcrfat's designs, branding & communication.
The Skill India campaign was launched by Prime Minister Narendra Modi on July 15th, 2015. In continuance with the same, India Skill 2016 had to be launched. This year Wizcraft had to plan and execute a significantly grand event which communicates the initiatives and achievements of Skill Development Ministry seamlessly. This year also marked the India edition of World Skills Week which made it further more significant. The task was to plan a 3-day event comprising of Skill India competitions, a grand cultural opening and closing ceremony to the event with added conference sessions running simultaneous to the event. The objective of the event was to plan and execute India Skill 2016 event flawlessly from 15th July -17th July in approximately a 13 day timespan.
The modern and contemporary space designed to bring to life the futuristic vision of the global automobile company. It was the largest display at the Auto Expo held in 2016.
The pavilion showcased the Tata's synergy between SMART TECHNOLOGY and SMART PRODUCTS.
The TATA MOTORS pavilion was accredited with the NDTV's CNB Auto Expo Excellence Awards for the Best Pavilion (4-wheeler)!
The BRICS BIMSTEC event was planned in a manner that as delegates moved from one venue to the other they got an immersive experience of the skills, richness, cultural and heritage diversity, colours, detailing, vibrancy as well as the technology, expertise, efficiency and eye for detail that is India. All enveloped in impeccable warmth and hospitality that is the hallmark of India.
There was highly visible branding across the entire city of Goa. Along with airport branding were cultural entertainments. At the airport continuously over two days as Heads of State arrived. As the delegates entered Hotel Radisson Blu, they witnessed not just the lobby customized as per event theme but also the Leaders’ Lounge decorated well.
The exterior of the main dinner hangar was decorated to look like a grand Indian heritage palace.Inside, the stage had arched LEDs and brought technology into the cultural programme.Special handcrafted silk books with brass inlay motifs were designed as menu cards, with menus in eleven languages.Table linen and decor were all coordinated and specially crafted.Custom-curated and thematic sculptures by noted sculptor Subodh Kerkar enriched the venue: in lit sand cones on the beach, 5 feet terracotta lamps and a giant, six-foot tea pot with 11 spots to symbolize the outpourings of 11 nations.
A specially curated and conceptualized entertainment act was performed in four parts.
The background stage was designed to bring each act alive with rich animated graphics and video.
At ChapparChiri: The story of Baba Banda Singh Bahadur had to remain etched in the audience’s mind. Blending the idea of storytelling with the medium of technology, Wizcraft came up with the idea to showcase a laser storyboard show. Another special highlight was the projection mapping of Baba Banda Singh Bahadur on the tallest Minar of Asia, FatehBurj as the closing to the event. The show began with a melodious invocation by Harshdeep Kaur and ended with mindboggling fireworks.
At IG Stadium: While the laser show at ChapparChiribecame the conversation starter, the main event at IG Stadium was planned so as to become the talk of the town. For the first time in India, Wizcraft \ planned on performing live AR where an actual character (resembling Baba Banda Singh Bahadur) walked on the aisle between the audience. Coming towards the stage, he walks his horse into the VIP area, to give his message to the youth. Apart from the AR, another highlight of the show was a customized theatrical highlighting key instances from the life of Baba Banda Singh Bahadur with engaging visuals, dance performance and music. Post the theatrical, DalipTahil and Gurdas Mann recited the English and Punjabi version of the poem dedicated to the heroism of Banda Singh Bahadur, which was written by Rabindra Nath Tagore.
In comparison to 12,000 drive experiences that were given in 2014 and 2015 put together, 13000 experiences were provided in the 2016 edition. There was a definite increase in customers who came and purchased cars and accessories on the spot. From the dealership's point of view, average expenditure per event amounted roughly to Rs. 5,00,000-10,00,000.Pretty evident from the testimonials recieved from them, dealership benefitted by recovering the money invested in the experience tour, but also by activating new markets for them.
Moving ahead from the mainstream hanger structure, we zeroed down on 3-dome structure specially imported from France. We wanted to play around with the scope that BMW as a brand provided us. We wanted to capitalize on the scope of innovation that a project like BMW experience tour had to offer us.
BMW and Wizcraft together managed to leave footprints on the sands of time. In cities where no one knew about BMW, now there exists patrons.
The duration of the activation was from 16th March to 5th June, 2016. The Tiago activation was conducted in 30 cities at 77 malls and 63 corporate complexes.
A foosball table was kept at the setup in order to bring out the brand integration with football.
Since TATA Motors is a “forward looking” organization, it was imperative to integrate technology to enrich consumer experiences. Augmented Reality and Virtual Reality were thus used to generate memorable experiences. An AR photo-op was organised wherein consumers got get themselves clicked with Lionel Messi and a football.
A VR gear was also kept at the setup, to provide consumers with the experience of a virtual test drive experience of Tiago.
As a gratification, giveaways like button buddies, key chains, magnets, bags, VR gear and PVR/CCD coupons were also distributed.