India Post Payments Bank (IPPB) was inaugurated by PM Narendra Modi that seeks to leverage the expansive network of the postal department to empower and ensure financial inclusion for the masses. The entire experience was brought alive with cutting edge technology (conductive ink) and tailor made graphic content to tell the IPPB story which was well appreciated by the Prime Minister.
The UP Investors Summit 2018 was organised at Indira Gandhi Pratishthan, Lucknow. The Summit focused on ushering in a new era of economic vibrancy in the state of Uttar Pradesh. Clarified investor myths and misperceptions about UP and the improved state’s image as an investment destination. Hon’ble Prime Minister of India, Shri Narendra Modi inaugurated the Summit and Hon’ble President of India, Shri Ram Nath Kovind was the chief guest for the Valedictory session. Various country representatives like that of Netherlands, Japan, Finland, Czech Republic, Belgium etc. were present during the sessions. Wizcraft organzied the entires summit and focused on showcasing the core strengths of the state.
Wizcraft in close association with the government & private entities produced one of the biggest sporting ceremonies- Commonwealth Games.
A world class event was promised & delivered.
Launched the Tata Tiago Fantastico Consumer experience. Lionel Messi the brand ambassador of Tata, epitomises the values associated with ‘Greatness’, being a champion player and a true sportsman. He reflects the passion, determination and performance drive that is the mettle of true ‘greatness’. Tata Motors, being champions in their own chosen field, share the same values of greatness. The duration of the activation was from 16th March to 5th June, 2016 and was conducted in 30 cities at 77 malls and 63 corporate complexes. A foosball table was kept at the setup in order to bring out the brand integration with football. Since TATA Motors is a “forward looking” organization, it was imperative to integrate technology to enrich consumer experiences. Augmented Reality and Virtual Reality were thus used to generate memorable experiences. An AR photo-op was organised wherein consumers got themselves clicked with Lionel Messi and a football. A VR gear was also kept at the setup to provide consumers with the experience of a virtual test drive experience of Tiago. As gratification, giveaways like button buddies, key chains, magnets, bags, VR gear and PVR/CCD coupons were also distributed.