Wizcraft executed a series of events across the 4 cities of Chennai, Delhi, Mumbai & Kolkata in search of India’s fastest bowlers. The activation was planned to reach as many people, not just cricket enthusiasts alone, but also the women & kid population too. It had 3 levels consisting of a Pace try out & an award ceremony for the winners. An Augmented Reality was set up giving people a chance to click pictures with the star cricketers. The grand finale was held in Mumbai with Sachin Tendulkar being the chief guest.
The objective of the activation was to allow the urban population thank the farming community of our country for their services. An engagement based activity was crated in a Mumbai mall to celebrate 1 million #FarmDosts. Wizcraft designed an Augemented reality photo opportunity for visitors to come experience what it is to be like in a farm. This captued the attention of the audience meanwhile the farmers interacted & answered their queries.
As Chennai is surrounded by beaches and river bodies running across the city, water screen projection was the best way to spread word about the Global Investors Meet and reach the maximum number of localities. The content for the water screen projection needed to be simple and convey the growth of Tamil Nadu through the various sectors and also why was it important to attract global investors. The Adyar River was selected for the set up. The water screen projection along with sound & light display and an AV & laser show was planned. The laser show exhibited the important landmark places in Tamil Nadu and also the various sectors of Tamil Nadu. There was also a special laser content created for children. The laser show on the water screen was a huge success amongst the public. The unique aspect of this show was that it was being held for the first time in India for public viewing and even more special was the fact that everything had been indigenously sourced and assembled. The idea of the water screen was unique and was a success. But we faced a lot of hurdles and issues during its planning and execution. These hurdles were such that at one point we thought that it was impossible to execute it but with immense patience and minute planning Wizcraft made it all possible.
The whole show was conceptualized in a manner to connect the viewers with all the characters from various serials of the network. From the beginning to the end of the evening , the different performances / acts that took place were various URAVUGAL (relationships) that run through a family - romance , teasing , celebration, husband-wife, friends, nature etc. To celebrate Tamil language the opening act was a tribute to this ancient language , a semi-classical dance act. Artists from all 18 serials, were a part of the nomination process for the popular categories. The introduction for these categories were announced through an enactment/interaction at the beginning of each nomination by a pair / artists from these serials. The act was a two minute act scripted in a humorous way & was appreciated by all. Being part of the Sun network family are two gorgeous women from the Tamil film industry as well - a tribute to these two women were designed as a part of this show. Film celebrities danced to foot tapping numbers of Raadhika Sarathkumar & Ramya Krishnan.
The strategy was to execute an event that is larger than life and promotes the brand to be kid friendly. Through the pre event activities, not just school kids were focused upon but also their parents and teenagers came to attend the event. For just Rs.50, customers enjoyed unlimited ice-cream bars in a whole new range of exciting flavors and shapes. Once registered customers were given 20 minutes to enjoy the ice-cream. From the registration to the holding and consumption area, and the exit the planning was made to ensure a smooth flow of the crowd irrespective of the space constraint of the venue. Result was a unique promotional experience of gulping in 'n' number of ice-creams in the given time.