Product launch event for MRF Perfinza , one of the most prestigious companies in the tyre manufacturing segment in the country. The event was nothing less than perfect as it was the launch of MRF Perfinza, a tyre specially designed for luxury sedans. The product was rolled out to the media in the small but growing luxury car space. The launch sequence was an ensemble of seamless acts beginning with a breath taking dance performance by dance troupe MJ5 that lead into the reveal of the brand ambassador-Legendary Cricketer AB De Villiers. This was followed by an augmented reality sequence where the Perfinza tyre made its grand entry through the audience onto stage leading into the physical product unveil. Ace commentator Harsha Bhogle hosted the show and also had an candid conversation with the AB De Villiers.
Executed a marketing initiative for MAN Trucks, India. The event involved activities planned pan India to connect customers, dealers & prospective customers of MAN. 3 Routes, 5 Trucks,10 Masters, 51 Days & 9000+ Kms. Wizcraft enabled smooth co-ordination between various dealerships & regions. It was inclusive of several remote locations. Fabrication of branding on trucks, managing collaterals & identifying local support for several on ground management like permissions & liaising with local authorities fell under our responsibilities.
Daily Thanthi is one of the most popular regional newspapers down South. On 6th Nov 2017, they celebrated their 75 year anniversary. Wizcraft had the honour of playing a major role in executing this grand occasion. To make the event even more monumental, honourable Prime Minister, Narendra Modi graced the occasion. Other notable faces from the film fraternity also attended the event. A secure and smooth movement throughout the event was ensured. The safety and security in the area was spot on, so much so that there was absolutely no sign of hindrances to the Prime Minister and celebrities. Planning, Production, Execution and Management; Wizcraft effortlessly pulled it off!
The objective of the activation was to allow the urban population to thank the farming community of our country for their services. An engagement based activity was crafted in a Mumbai mall to celebrate 1 million #FarmDosts. Wizcraft designed an augmented reality photo opportunity for visitors to come and experience what it is like to be like on a farm. This captured the attention of the audience while the farmers interacted & answered their queries.
In an effort to build on the attractive growth prospects in Tamil Nadu and the Government’s commitment in maintaining the state’s position as one of India’s most preferred investment destinations, a Global Investors’ Meet was organized on 9th and 10th September, 2015, at the Chennai Trade Centre, Tamil Nadu. As Chennai is surrounded by beaches and river bodies running across the city, water screen projection was the best way to spread word about the Global Investors Meet and reach the maximum number of localities. The content for the water screen projection needed to be simple and convey the growth of Tamil Nadu through the various sectors and also why was it important to attract global investors. The Adyar River was selected for the set up. The water screen projection along with sound & light display and an AV & laser show was planned. The laser show exhibited the important landmark places in Tamil Nadu and also the various sectors of Tamil Nadu. There was also special laser content created for children. The laser show on the water screen was a huge success amongst the public. The unique aspect of this show was that it was being held for the first time in India for public viewing and what made it even more special was the fact that everything had been indigenously sourced and assembled.
The Sun Kudumbam Viruthugal is an awards ceremony held to honor the cast and crew of television serials which air on Sun TV. This evening of glitz and glamour is solely for all the artists from the fiction shows of the channel. The whole show was conceptualized in a manner to connect the viewers with all the characters from various serials of the network. From the beginning to the end of the evening , different performances / acts that took place were various URAVUGAL (relationships) that run through a family - romance , teasing , celebration, husband-wife, friends, nature etc. To celebrate the language of Tamil, the opening act was a tribute to this ancient language with a semi-classical dance act. Artists from all 18 serials, were a part of the nomination process for the popular categories. The introduction for these categories were announced through an enactment/interaction at the beginning of each nomination by a pair / artists from these serials. The act was a two minute act scripted in a humorous way & was appreciated by all. Film celebrities danced to foot tapping numbers of Raadhika Sarathkumar & Ramya Krishnan.
The main objective of the event was to launch 6 new ice-cream flavors from Hatsun in a larger than life format that would easily register in the mind of the target audience. Through pre event activities the event was attended by not just school kids but also their parents and teenagers. For just Rs.50, customers enjoyed unlimited ice-cream bars in a whole new range of exciting flavors and shapes. From the registration to the consumption area and the exit the planning was made to ensure a smooth flow of the crowd irrespective of the space constraint of the venue. The result was a unique promotional experience of gulping multiple ice-creams in a given frame time.