Xiaomi India has attained yet another landmark achievement this year by creating its first Guinness world record of building the largest light mosaic in the world. Depicting its popular MI logo, the light mosaic was laid out by assembling 9,590 bulbs to construct the composite Mi logo, which was a milestone achievement on its own, given the attention to detail and intricacy of the pattern work. This Guinness World Record created and executed by Wizcraft sits proudly on the terrace of Xiaomi’s new head office in Bengaluru.
The light mosaic by Xiaomi India was a special initiative to highlight the brand’s unique position in India wherein it grew exponentially in just 3 years since its inception, to become the no. 1 smartphone brand of the nation. Further highlighting the brand’s effort towards pursuing unconventional modes of marketing and promotional techniques, which sets it apart from most other smartphone brands, the light mosaic was designed to symbolize the collective contribution of Xiaomi India employees and Mi fans who’s added efforts led to the overall major success of the brand.
Planned, designed and executed the Fujitsu World Tour 2017. Traveled across 25 world venues, across 6 continents & welcomed over 15,000 participants, thought leaders, innovators & Fujitsu experts. Showcased some of the most innovative technology and services including cutting-edge Artificial Intelligence (AI), biometric technology and robotics.
Fujitsu’s experts shared information and solutions to some of the biggest challenges that businesses face today. The hashtag #FujitsuWT trended on twitter with tweets from the attendees tweeting live about the sessions, participation in tweet café and other interactive engagements on site.
After yet another successful year in the business, Mars Petcare wanted to celebrate their accomplishments, with the people behind it. Wizcraft designed a spectacular 2-day event that was the perfect mix of business & pleasure. The conferences were themed around the company's growth in the last year. This reflected even in the stage design, which depicted acceleration by taking the shape of a triangle. The dinners on the other hand were nothing short of a Bollywood A-list party. The Bollywood-themed dinner, hosted on day one, was a starry affair, where 200 guests danced the night away to the DJ's tunes. The second night was all about the glitz & glamour, with a red carpet theme and magazine photo opp. In the end, the event was deemed a blockbuster hit.
Created an engagement zone at the AI Conclave event for the programmers & decision makers attending the event. A golf booth was created using the Intel mother board as the landscape for the golf arena. Attendees who were able to score a pocket using the golf equipment won interesting goodies. The booth stood as the most appreciated engagement activity. It saw 270 + attendees engaged over the span of the event.