A concept to create AWE and leave audience gasping for more was produced keeping in mind usage of technology and craze for Bollywood. A Drone was used as medium for launch along with celebrity interaction.
The idea was to showcase the front flash feature of Gionee S6s which was a first of its kind to the guests through various communication and touchpoints right through the pre event preps up to the event day. Wizcraft designed a set that reflected the brands colour & be technology savvy–use of LED’s.
Wizcraft designed and executed a unique experiential design to make the launch event truly memorable. The stage design and setup was conceptualized to depict an ideal cozy home. Media guests were pleasantly surprised to discover the main stage designed like a modern kitchen. The setup also had a living room, kid’s room and a study room with Mi products smartly integrated into the ambient design. The attention to detail in the setup caught the eye of the media and was widely appreciated. Amidst tremendous excitement, Hugo Barra, VP, Xiaomi International launched the new product and created an immediate impact. During the impressive demo, a glass cabin with the Mi Air Purifier 2, was filled with smoke. Mr Barra switched on the smart purifier with the Mi Mobile app, and in a matter of minutes the smoke was sucked away by the powerful motors of Mi Air Purifier 2.