The trailer launch of Amazon Prime's original series Breathe were held in 2 cities Mumbai & Chennai . The launch was planned & organized for 100 media personnel's followed by Press interaction & exclusive screening. Wizcraft handled the production & designing for the campaign.
Amazon India launched Amazon Prime Music, an ad-free music streaming service for Prime members .The launch was a 3 day event held in Mumbai & Chennai. Wizcraft chose the experiential route instead of a typical conference and set up 4 experimental zones for impressive user experience across different environments.
Zone 1 : Workout Room
Zone 2 : Living Room
Zone 3 : Teen Room
Zone 4 : Office Room
Twitter CXO Meet with the Director and VP of Twitter along with various media personnel was held at the Taj Mansingh, Delhi . Wizcraft was involved in the end-to-end ideation, strategizing & execution of the event.
The launch of the first store of Xiaomi in Phoenix Market city Bangalore was to translate the tremendous online success to the on-ground retail scene to bring the ultimate Mi experience – The Mi Home. Mi Home is their real-world extension of Mi.com which gives the consumers, a hands-on experience of their products to experience the phone at an intimate level. The Mi Home brings about an exciting experience of buying new Mi products. The theme of the Launch - The activation line was I <3 Mi , which was also used on the T-shirts worn by Team Xiaomi at the launch.
Danfoss India wanted to motivate its employees to take on bigger market challenges & emerge as leaders. Created a 4-day mega event, under the theme of 'Turbo Charge' to make them see the big picture. If the theme wasn't enough to excite employees, they were given a glimpse of the future by building a first-of-its-kind smart city - the Danfoss Smart City. The city was strategically designed into 21 target segments like schools, malls, apartments and airports, where Danfoss products came into play. This helped employees discover the opportunities out there & align themselves to Danfoss' vision of engineering a better tomorrow. Having soaked in the thrilling possibilities, employees were treated to a jaw dropping performance by a dance troop & some fist pumping music by a live band. It ended up being one of Danfoss India's most successful events!
Created an engagement zone at the AI Conclave event for the programmers & decision makers attending the event. A golf booth was created using the Intel mother board as the landscape for the golf arena. Attendees who were able to score a pocket using the golf equipment won interesting goodies. The booth stood as the most appreciated engagement activity. It saw 270 + attendees engaged over the span of the event.
Executed a transformational conference for Fujitsu and its customers. Reached out and seeked the right audience from across various industry verticals to create a powerful communication plan/campaign. Created the urge & need for industries to attend the conference. The format of how conferences are done in general was transformed & an experience for Fujitsu customers was created so that they keep coming back for more. Wizcraft reached out to 1747 unique companies & out of those, 1518 attended the event across the three cities of Mumbai, Delhi & Bengaluru. The attendees took to twitter to talk about their experience at the event. The hashtag #FujitsuWT made it to the trending topics of that day. The idea here was to create a holistic experience for all the Fujitsu customers who attended the event. Fujitsu wanted to reach to its customers by engaging them in conversations along with knowledge sessions. The entire conference saw multiple innovative engagements from the wish tree, tweet café, selfie sling shot, giant puzzles, live candy poll station and a Lego city.
PayPal Editors' Breakfast Meet was held at the Four Seasons Hotel, Mumbai on the 8th of November. PayPal is an online platform to send & receive money at ease. At the event, the domestic online payment operations was launched in the Indian market. The objective was to create a buzz about the brand. The event was attended by media & the internal leadership team of PayPal. The company MD & the GM addressed the media.
The CEO of Microsoft, Mr. Satya Nadella visited India on 6 & 7 November, 2017 with the purpose of promoting his new book ‘Hit Refresh’. The tech giant set foot into the Hyderabad Microsoft campus on 6th November, 2017 to be a part of a talk show hosted by NDTV and chaired by the famous journalist Dr Pronnoy Roy. As the main focus of the CEO’s visit to India was the promotion of his book ‘Hit Refresh’, Satya Nadella spoke in length about Artificial Intelligence or AI, empathy, Hololens and the overall transformation of Microsoft. The talk show arena also included an installation of the ‘Hit Refresh’ book where the audience witnessed live doodle activity carried out by artist Rohit Soni. The talk show was followed by a Q&A session where Mr. Nadella interacted with the employees and customers where he spoke about his book ‘ Hit Refresh’ and also described his journey from Hyderabad to Redmond where he started his journey with Microsoft.
On November 7th in Spain and November 9th in Moscow, Xiaomi showcased all their products and launched their phone. Xiaomi launched the IMi A1 and Mi Mix Phone in Spain and the Mi Mix Phone in Moscow. An experience zone was created where all Xiaomi products like Mi Power Bank, Mi Scooter, Mi Projector, 4K Camera, Mi Band 2 were displayed.
The presentation was done by Xiaomi CEO Xiang Wang and the Director of Product Management and Marketing, Xiaomi Global Donovan Sung addressed the Media and Mi Fans. Xiaomi was founded in 2010 by serial entrepreneur Lei Jun.
The Grace Hopper Celebration India 2017 is a platform which bring together women in the field of technology under one roof to share their expertise and network. This unique event witnessed over 3500+ women entrepreneurs, students and corporates from the industry of technology. The event has been named after Grace Hopper, an American scientist who had the vision to uplift women in spaces that promoted research, machinery and intellectual thought.
This year, the event was hosted at the BIEC, Bangalore on the 16th and 17th of November 2017. The 2 day tech conference featured keynote sessions from eminent women personalities in the field of tech. The extensive sessions during the course of the day, simply depicted the might and impact that the women community is making in the world. The event ended on high with special mentions in the media like the Times of India, Economic Times and several other social media platforms. The reviews on the Facebook and Twitter page is testimony to this event’s success!
One of Wizcraft’s biggest MICE events, the Apple Retailers Meet involved bookings of travel & hospitality for over 1100 delegates from 22 cities spread over 7 luxury hotels in the city of Mumbai. The retailers are the face of the brand, who directly interact with the end customer. In order to achieve better growth rate for the upcoming year, the retailers were brought together to initiate strategies, appreciate the positive outcomes they had achieved so far and discuss potential opportunity for future. The entire planning was executed through an App created specifically for the event wherein the entire logistics (flights & hotels), agenda of the meet & other important aspects were communicated to the guests. It was a flawless end to end plan which made the event hugely successful, and well appreciated by the clients, as well as the guest attendees.
An annual event of ThoughtWorks known as India Away Day, celebrated for the employees working in India. Wizcraft worked strategically for the smooth execution of the event. The entertainment and the experiences were carved with a touch of brilliance. ThoughtWorks India Away Day marks the conglomeration of the various branches of the company under one roof to celebrate, synergize and carve the way to a new endeavor. 2016 marked the biggest Away Day of ThoughtWorks with over 1000 employees coming together and embracing the common goal of the ThoughtWorks family. The thought provoking keynotes, eye striking visuals, high energy entertainment, and a bunch of ThoughtWorkers was a lethal combination. The highlights of the show were in the experience zones, where the crowd witnessed an “Anti-Gravity” photo booth. There were people falling from the roof and climbing the walls redefining the laws of gravity.
The Think Next is Microsoft Accelerator’s flagship forum, which brings together thought leaders in technology who are driving transformation via innovation. This forum focuses on tackling of one India’s leading problems for startups - Access to markets and customers. “Think Next or be Disrupted”, the event was primarily based for start-ups, the idea was to push people to think out of the box and be different in their approach or else they would be disrupted by the competition and other thinkers. It aims to battle this problem by getting the market and the customer to the same space, to share thoughts and ideas. Microsoft Accelerator is a global initiative built to empower entrepreneurs around the world on their journey to build great companies. They work with later-stage startups to provide the tools, resources, connections, knowledge and expertise they need to become successful companies.The goal is to help startups mature into enterprise-ready companies by scaling every aspect of their business. They offer a 4-6-month tailor-made program for later-stage startups looking to go beyond the development of their product by scaling their businesses. Microsoft Accelerator offers entrepreneurs a platform to accelerate their startups and take them to the next level. They believe that with individualized support and access to their resources, a startup can accelerate their growth by 6X through the programs. Wizcraft worked strategically to ensure the best 500 people get this opportunity which ranges from corporate, start-ups, investors, VC’s and Microsoft employees and mentors.
Amazon in India launched its latest portable TV streaming solution- Amazon fire TV Stick. The idea was to scout for a venue which would provide guests with modern and creatively designed living room spaces, breaking the monotony of a banquet concept. 100+ media in attendance to experience the launch. Customized Backdrop was created for Registrations, giving it homely look. Different color coded Badges & lanyards were made to distinguish between Media, Crew & Amazonianas. Fire TV Stick Devices were given to Media guests as giveaways in a customized Amazon Paper Bag. Customized Living room set was designed. All set & décor elements were customized and designed in-house.
Celebrated 10 years of Twitter with the creation of an experiential Twitter City alongside a conference set-up. Twitter wanted to treat it’s guests to live digital experiences with and thus an experiential Indian Twitter city was created. The conference constituted of panel discussions and presentations by the leading management of Twitter and dignitaries of the digital communication industry. The spoke on the growing trend of Twitter and how Twitter can be used to one’s full potential. The event involved the creation of an experiential Twitter City with zones created for live experiences. The zones included #Selfie, #TweetArt (Twitter Art), #Twickshaw (Twitter Rickshaw), #Auto (Auto Expo), #TweetShop (Twitter Prop Shop), #Udaan (3D Installation), #EatAndDrink (Café), #TweetBeam (Twitter Lounge), #Cricket (Digital zone for Cricket) which provided guests a first-hand experience of the digital world with a blend of creativity and fun. The city led the way to the conference set-up where in, there were panel discussions and presentations. The event witnessed the presence of a host of industry leaders and a range of recognized media.