NBA is a popular brand globally but was struggling to reach the masses in India. They wanted to spread more awareness. To fulfil the requirement, Wizcraft created engagement zones in 3 cities & promoted the activity over 26 weekends. We engaged the masses by giving them a showcase into the slice of life of NBA. Designed an experiential space with multiple engagement zones wherein people can participate in the section of their interest & basis their skill level. The whole zone was made to look like a basketball court along with locker room setup, basketball arena, etc. once stepped in, guests got a feel of entering a Basketball court. A king size 6 ft Basketball was created to attract the crowd. This became a great photo op for guests and also drove in maximum no of social media uploads.
An opening ceremony of epic proportions produced and directed by Wizcraft for ISL. The whole event was a challenge right from the word go as the venue had changed from Kolkata to Kochi just 2 weeks before the ceremony date and the entire process of planning and executing the event had to start right from scratch. This however saw great collaborative work across departments and geographical locations.A styrofoam stage was used for the first time and was even dismantled in less than 10 minutes post the ceremony.More than 300 performers on the show enthralled the audience which also saw dazzling performances from Katrina Kaif and Salman Khan.The crowd went crazy to see Malayalam Film Industry’s Superstar Mammootty’s presence at the stadium.
A combination of technology and culture was witnessed in one evening.
The 82nd National Badminton Championship (De Shuttle) saw a sporting galore that witnessed some of the most historic moments with Saina Nehwal, P V Sindhu, Srikanth Kidambi and other elite shuttlers from the country. The event, saw some nail biting, back to back badminton matches. From managing the entire tournament to curating the opening and closing ceremony to composing the first ever war cry for Badminton, Wizcraft did it all. The event was attended by eminent guests such as the Chief Minister of Maharashtra Shri. Devendra Fadnavis, Dr. Himanta Biswas Sarma-President BAI, Shri. Nitin Gadakari, Shri Arun Lakhani-President MBA and iconic badminton champ P. Gopichand. The event brought alive the culture of Maharashtra with synchronized beats of the Dhol Tasha. A digital lamp lit up the court symbolic of the way the game lights up players’ and fans’ lives. National Badminton Championship came to a fitting end with an iconic final match between two legends, Saina Nehwal & PV Sindhu who kept the crowds and spectators on tenterhooks. Thunderous chants of fans, super drop shots and flurry of smashes, the tournament ended with Nehwal claiming her third national title.
AIFF - FIFA (All India Football Federation- Fédération Internationale de Football Association) welcome dinner hosted by Shri Praful Patel, President AIFF curated by Wizcraft. A night where football association celebrated in true Indian style at the intellectual capital of the country, Kolkata. The evening curated specially for FIFA council members, who were visiting India for the first time, brought alive the cultural motto of ‘atithi devo bhavo’. Showcasing India’s rich and colorful culture and celebration spirit from the moment guests entered the venue. Shehnai welcoming guests at the entrance, to customized designer wear Indian attire for each guest, the evening was attended by Hon’ble Chief Minister of Bengal Mamta Banerjee, Shri Praful Patel, President of FIFA Gianni Infantino and other eminent guests from the sporting, lifestyle, social and business sector.
The evening started with a cultural performance by Dona Ganguly and her troupe, to a power packed dance by Shaimak Davar’s troupe showcasing how festivals are celebrated in our country. Various zones were created to capture typical wedding moments in an Indian wedding like the mandap, ‘Dulha-Dulhan throne, the Indian motif bar followed by a traditional Marwari royal dinner set-up called the Sajjan Goth.
November 2017 marked a highlight for youth sports enthusiasts of Hyderabad. Love for sport drew over 3000 school students to Gachibowli Stadium which hosted the Sports for All Championship from 10-17 November, 2017. The event provided a single platform under the umbrella of which a total of 25 sporting activities were included. The opening ceremony of the event witnessed Mr. Dinakar Babu and Mr. Vankateshwar Rao encouraging and uplifting the spirit of the participants along with the revelation of the SFA anthem ‘Chodo Kal Ki Baatein’ sung by the famous Bollywood singer Shaan. The 8 day long event showcased young Indian players with true sportsmanship spirit by chanting the slogans of being “ Unstoppable”. To propagate the message of gender equality in sports, the organization followed a campaign “She is Gold” which was demarked with golden stickers presented to the participating girls. The students could receive instant information on their matches and scores at the portal marketing counter where the school ranking tables were updated live. Apart from competitive activities, to lighten the mood of participants, a special entertainment zone “Sports Valley” was created which provided various segments of Emcee interaction and engagement activities along with prize distributions at regular intervals and photo opportunities.
Wizcraft in close association with the government & private entities produced one of the biggest sporting ceremonies- Commonwealth Games.
A world class event was promised & delivered.