Wizcraft in close association with the government & private entities produced one of the biggest sporting ceremonies- Commonwealth Games.
A world class event was promised & delivered.
The whole zone was made to look like a basketball court along with locker room setup, basketball arena, etc. Once stepped in guests got a feel of entering a basketball court. To drive in more registration and user generated content, gratification and gamification was made to be a pivotal part of the zone.
A microsite was created for registration to save in time and drive more registration. Microsite also helped to keep a real time track on the number of registrations.
Half court was created inside the mall where people could try their hand at the game.
To give guests a little sneak peak in the game 2 playstations with 4 joysticks and 4 bean bags were installed where guest could lounge and play the game.