Curated the concept of ‘Crave No More’ – The Food Truck Challenge at Ambience Mall, Gurgaon. Saffola Masala Oats, in association with celebrity chefs Kunal Kapoor, Shipra Khanna & Saransh Goila set out on a mission urging Indians across the country to #BreakUpWithJunk. Wizcraft conducted various engagement activities to intrigue the audience. The activities created maximum engagement of audience & ensured footfalls at the food trucks. An integral element of the strategy was to break food habits. Designed two trucks reflecting two cuisines - Italian & Chinese. The event was marked by a historic battle between two sets of talented celebrity chefs & top food bloggers of the country.
Featured Lipton Green Tea as the most sought after drink to stay fit. Wizcraft created a stall where audience were served with variety of green tea cocktails by an expert chef. A green tea inspired backdrop was installed for them to pose & click pictures. A bell was hung for the audience to ring it if they like the cocktail. Keeping green tea in mind, the entire look & feel of the setup was created with the touch of nature & organic looking elements. More than 5000 cups were sampled across 5 days with more than 20000+ interactions.
EasyDay Launch event was held on the 21st of November at the Grand Hyatt,Mumbai. The event brief was to unveil Future Group’s new retail chain – EasyDay to the media.
EasyDay is a reimagined neighbourhood food and grocery store that is driven by local communities and serves as a modern, personal and Indian shopping experience. For the local community of loyal members, it is your Naye Andaaz Wale Apne Pados ki Dukaan. Future Retail Limited brings EasyDay as a part of the evolution of Retail 3.0. The show experienced the presence of digital mentors from various platforms exchanging their views upon how the world is moving on to Digitisation and its impact on consumers. A panel discussion was held with these viewpoints, allowing the audience to experience the exchange of thoughts from the leaders themselves. Wizcraft conceptualised and executed the remarkable evening for Future Group. The event also saw Future Group showcasing the power of their brand through an extensive experience zone for the guests and media.
Quaker introduced the ‘Bring your tastiest bowl’ campaign in Delhi. 15 recipes were shortlisted out of 6000 from Pan India for the final cook off. The stage looked like the Masterchef kitchen which could accommodate 14 kitchen set-ups. Chef Vikas Khanna orchestrated the event. The idea was to get 50 kids to taste the dishes prepared by the participants.
Wizcraft took this to another level by introducing food bloggers and influencers to join the cooking.
A massive stage with a curved LED was designed to give a look & feel of grandeur. The stage was large enough to accommodate 14 full time kitchen setups & allow enough space for the host & Vikas Khanna to orchestrate the event. Enough chef merchandise, cookware, stovetops, and cutlery for the 14 entirely new kitchen set-up was also arranged. A momentous task of sourcing out 250 ingredients and groceries for two rounds of the cooking competition for the finalists and 300 bloggers/ audience mystery bowl cook off was also handled flawlessly.
For outstanding PR & Social media reach a collaboration with Food Talk India was orchestrated to get popular social media influencers & Food Bloggers to attend the event. Involved the Smile Foundation to bring in 50 underprivileged kids from the organization to come and taste the food cooked by the bloggers which was a great surprise element.
This became a great point of discussion for bloggers & social media influencers. Besides just witnessing the finalists cook off for the 50 Lakh cash prize; the audience also got a chance to be involved in the event.
Pepsi gathered all their employees together for a summit to analyze what worked/didnt work and set objectives for the upcoming year. 2016 was a good year for Pepsico. They were back in the market performing well and they wanted to get all their employees together for a summit. The idea was to use this platform, analyze what worked/didnt work and set objectives for the upcoming year. Wizcraft divided the two day summit into the following:
Day one-Base camp: The entire look and feel was that of a base camp, Cll branding and activities were in line with the same. Business translation of the base camp meant all employees could network with each other and get ready for the summit the next day.There was a dedicated exhibition area, where all sub-brands showcased their products.
Day 2-Conference day: This day was all about trying to summit Mt. Everest. Eventually when the conference ended, it was like all employees have reached the top of Everest. For the senior management, mountaineering gear was used as the thematic integration. VR technology played a massive role wherein employees could climb via virtual reality. This activity became an instant hit.
The Make in Odissa Conclave was an exhibition summit held in Bhubaneswar, India between 30 Nov – 2 Dec 2016. Wizcraft executed the stall set-up for ITC where they exhibited all of their businesses, namely hotels, FMCG, agri-business and IT. The way of display was unique and different due to the vibrant display of products and the informative rotating cube. The stall was highly appreciated by Odissa’s Hon’ble Chief Minister Naveen Patnaik.
The main objective of the event was to launch 6 new ice-cream flavors from Hatsun in a larger than life format that would easily register in the mind of the target audience. Through pre event activities the event was attended by not just school kids but also their parents and teenagers. For just Rs.50, customers enjoyed unlimited ice-cream bars in a whole new range of exciting flavors and shapes. From the registration to the consumption area and the exit the planning was made to ensure a smooth flow of the crowd irrespective of the space constraint of the venue. The result was a unique promotional experience of gulping multiple ice-creams in a given frame time.
Wizcraft created a 'See Thru Toilet' to raise awareness of the harsh reality of defecating in public and inspire action to drive change. Domex and GCFI took the ‘See Through Toilet’ to the R. City Mall to put the spotlight on the importance of sanitation.