World Food India organized an event in Delhi which was a it 3 day event held on 3rd,4th and 5th November 2017.Different companies came together to put up stalls for brand promotion. Wizcraft was the event partner for ITC, which had setup 2 stalls.
ITC World Food India : The stall was managed by ITC Limited who had displayed their products. Wizcraft designed the stalls with the idea of making it look like a supermarket. The motive was to inform people about the different food products that ITC offers.
ITC Food Street India : This stall was put up by ITC Hotels, which was more of an experience zone for the customers. The idea behind designing this stall was to show the food chain from farm to plate, where live cooking counters were also included.
Wizcraft International successfully conceptualized and executed ‘The Great Indian Food Street’. ‘The Great Indian Food Street’ is a unique platform which celebrated the diverse culinary heritage of India. At the World Food India, one of the most successful mega events in the food processing industry, The Great Indian Food Street was unveiled by Hon’ble Minister of State for Food Processing Industries, Sadhvi Niranjan Jyot, Hon’ble Minister of Food Processing and Industries Smt. Harsimart Kaur Badal, Yoga Guru and the founder of Patanjali Group of Industries, Shri. Baba Ramdev.
The Great Indian Food Street was an experiential, one of its kind initiative that focuses on the globalization of Indian food and transformation of Indian heritage foods and super foods. The journey from lost recipes to new age molecular gastronomy, as well as the unique influences that form a part of our country’s diverse food culture.
The Great Indian Food Street at World Food India is also aimed at building a sustainable agri-business where the attendees were inundated about the process of organic farming and the plethora of opportunities it holds in trade. The sessions involved panel discussions among experts to discuss the future of super-foods, organic farming and how the industry is set to explode in an assorted collection of “Food for Wellness” to promote a healthy lifestyle.