The launch of Honda Grazia was held at the Lalit, Mumbai. Event started with registration & welcoming of the media towards the product display . A Q&A session, followed by a media engagement activity was organised. To engage the guests and display the features of Grazia in a more effective manner, augmented reality was held as an activity in which the guests could hold the tabs which already had the AR app installed in it. The launch sequence started with the transition from the brand AV to upbeat music where the LED screen split to unveil the product.
Launched the Vespa Red with (RED) organization for the first time in India. Media were given press kits along with a Vespa Red bag, T-shirt & cap. Vespa Accessories were showcased on the product display. Farhan Akhtar being the Brand Ambassador unveiled the product to the audience.
Renault wanted to thank its dealers, who performed superlatively well. Wizcraft brought this wish to life with an ultra-luxurious 6 days/5 nights experience tour covering the magical cities of Barcelona, Capri and Rome. The first stop for the guests was Barcelona, where they were whisked away in chauffer driven limousines. The immersive city tour, stunning flamenco show & delightful cuisines made the welcome truly special. Next was a fairytale Norwegian Cruise, where guests were treated to local dance forms, spa treatments & casinos. But the crowning glory was by far the world famous Cirque Du Soleil, which showcased power-packed performances by world-class acrobats & musicians. Just as enchanting was the trip to Capri, where guests witnessed the best of nature. However, the best was saved for last as guests soaked in breath-taking sights and even saw a nail-biting gladiator fight in Rome and the Vatican
Wizcraft conceptualized and executed the Audi A5 media drive. A VR gear was given to the media as part of the briefing & invitation to the media drive at Alila Fort, Jaipur. A drive manual was placed in each car for the drivers to know all about the car, necessary directions and way to reach the Fort from the Airport. A GOBO was set up at the fort which displayed the Audi A5 logo.
Product launch event for MRF Perfinza , one of the most prestigious companies in the tyre manufacturing segment in the country. The event was nothing less than perfect as it was the launch of MRF Perfinza, a tyre specially designed for luxury sedans. The product was rolled out to the media in the small but growing luxury car space. The launch sequence was an ensemble of seamless acts beginning with a breath taking dance performance by dance troupe MJ5 that lead into the reveal of the brand ambassador-Legendary Cricketer AB De Villiers. This was followed by an augmented reality sequence where the Perfinza tyre made its grand entry through the audience onto stage leading into the physical product unveil. Ace commentator Harsha Bhogle hosted the show and also had an candid conversation with the AB De Villiers.
Executed a marketing initiative for MAN Trucks, India. The event involved activities planned pan India to connect customers, dealers & prospective customers of MAN. 3 Routes, 5 Trucks,10 Masters, 51 Days & 9000+ Kms. Wizcraft enabled smooth co-ordination between various dealerships & regions. It was inclusive of several remote locations. Fabrication of branding on trucks, managing collaterals & identifying local support for several on ground management like permissions & liaising with local authorities fell under our responsibilities.
Wizcraft’s association with RiderMania has been since its inception, this was the 7th consecutive smoothly executed show. This was a turnkey project for Wizcraft where Planning & Venue Layout, Creative Conceptualization, Technical, Sound, Light, Video & Power, Branding & Logistics, Show Management, Security Management was all handled. The event saw over 7500 bikers riding from all over the India, gathered at Hiltop, Vagator, Goa. The venue was divided into various zones like Registration, Parking & Activity Area, Custom Bike Display Area, Café & Lounge, Small Concert Stage with Food & Merchandise Stall, Dirt Track Race Area, Main Concert Arena. On day 3 of the event – the crowd witnessed the launch of 2 new bikes from RE. The concert had a major line-up right from Benny Dayal to Karsh Kale, Reggae Rajhas to Divine and many others. The whole event was made cashless through RFID bands. The event saw expert dialogues on the topic of biking, stand-up comedians, beat boxers, bike racers and other fun competitions
The big draw was the launch of 2 new bikes. Mr Siddharth Lal the MD facilitated this launch via an automated curtain reveal mechanism with bikes displayed on motorised turn tables.
Opening new doors for passengers to have a smooth flying experience with Jet Airways, Air France & KLM. An epic collaboration by an Indian Aviation company, Jet Airways together with Air France and KLM to enhance the flying experience of the passengers, connecting over more than 84 destinations across Europe. The show was conceptualised, strategised and executed by Wizcraft, creating a mesmerizing experience depicting the fusion of the 3 vibrant cultures around the world. Marking this grand occasion, Wizcraft created a spectacle, that one could not miss.
Bajaj Auto Ltd. had invited 102 dealers + 2 distributors from Ethiopia to India. The agenda was to take them through the Bajaj Auto factories located @ Waluj and Chakan as well as the Akurdi corporate office visit. The dealers were also taken to a few dealer workshops in Pune to understand the current Indian market. The hospitality was flawlessly managed considering the guest’s preferences and at the same time the F&B was arranged to suit their taste buds. All the collaterals were customised as per the events theme, especially the souvenirs were personalised for each dealer with their name on it and was thoughtfully packaged so it was convenient for them to carry back home without hampering the product. For sightseeing they were taken to Agra Fort and The Taj Mahal. A group photo was taken at Taj Mahal and was give out in a photo frame to all the guests as a memento. Each guest was given Indian attire – Kurta and Saffa to get them close to Indian culture at the gala dinner held for them. The event was hosted by Emcee – Kavea Chavali where an interactive Illusionist act was performed by Edmundo Da Cunha who mystified every guest with mind boggling illusions full of humour, followed by the Dances of India depicting diversified Indian cultures. Wizcraft successfully conceptualised and executed the MICE event and it was highly appreciated by all the guests as well as the Bajaj Auto core team.
The 11th edition of the aerospace exhibition was planned & executed at Yelahanka Air Force Station in Bengaluru. A Chalet structure was designed & fabricated specially for the event. Around 2000 visitors who were HAL's esteemed clientele & members of the aviation fraternity visited & enjoyed the retreat at the Chalet.
Launched the compact sedan, Volkswagen Ameo in Delhi. An illusion was created while revealing the car. It involved the LED to slide & the reveal of the car and was synced with the AV which drove from behind the LED giving an impression as if the car is coming out of the screen. A skyline was created using prominent monuments of the country representing India in its most vibrant form.
The objective of the activation was to allow the urban population to thank the farming community of our country for their services. An engagement based activity was crafted in a Mumbai mall to celebrate 1 million #FarmDosts. Wizcraft designed an augmented reality photo opportunity for visitors to come and experience what it is like to be like on a farm. This captured the attention of the audience while the farmers interacted & answered their queries.
Planned & organised a 5-day event for over 70 Toyota dealers & partners. Held in Melbourne, Australia, Wizcraft arranged travel, logistics & hospitality for the guests. The tour also saw the Fortuner test drive which was a huge success, with many dealers exploring the vast Australian roads to enjoy its smoothness. All in all, it was a memorable experience for all involved.
Held in Hyderabad, the Hexa Experience Drive was a one of a kind media drive for Tata Motors providing a seamless product experience. The objective was to give a first-hand experience of the car to all partners at one destination. Wizcraft organised a 10-day event packed with a combination of customized drives, presentations & dinner filled with fun entertainment. The drive was attended by 120 media, 60 bloggers, 126 dealers & 250 sales staff.
The test drive was planned & executed to create a hype in the market for Renault KWID 1.0L launch. A networking dinner was organised by Wizcraft a night prior to the drive. The Acappella band - Raaga Trippin’ entertained guests with a mix of Bollywood & English songs at the dinner. More than 30 journalists & bloggers participated in the Renault KWID 1.0L test drive and shared their reviews on their websites & social media pages.