Renault wanted to thank its dealers, who performed superlatively well. Wizcraft brought this wish to life with an ultra-luxurious 6 days/5 nights experience tour covering the magical cities of Barcelona, Capri and Rome. The first stop for the guests was Barcelona, where they were whisked away in chauffer driven limousines. The immersive city tour, stunning flamenco show & delightful cuisines made the welcome truly special. Next was a fairytale Norwegian Cruise, where guests were treated to local dance forms, spa treatments & casinos. But the crowning glory was by far the world famous Cirque Du Soleil, which showcased power-packed performances by world-class acrobats & musicians. Just as enchanting was the trip to Capri, where guests witnessed the best of nature. However, the best was saved for last as guests soaked in breath-taking sights and even saw a nail-biting gladiator fight in Rome and the Vatican
Executed a marketing initiative for MAN Trucks, India. The event involved activities planned pan India to connect customers, dealers & prospective customers of MAN. 3 Routes, 5 Trucks,10 Masters, 51 Days & 9000+ Kms. Wizcraft enabled smooth co-ordination between various dealerships & regions. It was inclusive of several remote locations. Fabrication of branding on trucks, managing collaterals & identifying local support for several on ground management like permissions & liaising with local authorities fell under our responsibilities.
Launched the Tata Tiago Fantastico Consumer experience. Lionel Messi the brand ambassador of Tata, epitomises the values associated with ‘Greatness’, being a champion player and a true sportsman. He reflects the passion, determination and performance drive that is the mettle of true ‘greatness’. Tata Motors, being champions in their own chosen field, share the same values of greatness. The duration of the activation was from 16th March to 5th June, 2016 and was conducted in 30 cities at 77 malls and 63 corporate complexes. A foosball table was kept at the setup in order to bring out the brand integration with football. Since TATA Motors is a “forward looking” organization, it was imperative to integrate technology to enrich consumer experiences. Augmented Reality and Virtual Reality were thus used to generate memorable experiences. An AR photo-op was organised wherein consumers got themselves clicked with Lionel Messi and a football. A VR gear was also kept at the setup to provide consumers with the experience of a virtual test drive experience of Tiago. As gratification, giveaways like button buddies, key chains, magnets, bags, VR gear and PVR/CCD coupons were also distributed.