The modern and contemporary space designed to bring to life the futuristic vision of the global automobile company. It was the largest display at the Auto Expo held in 2016.
The pavilion showcased the Tata's synergy between SMART TECHNOLOGY and SMART PRODUCTS.
The TATA MOTORS pavilion was accredited with the NDTV's CNB Auto Expo Excellence Awards for the Best Pavilion (4-wheeler)!
The duration of the activation was from 16th March to 5th June, 2016. The Tiago activation was conducted in 30 cities at 77 malls and 63 corporate complexes.
A foosball table was kept at the setup in order to bring out the brand integration with football.
Since TATA Motors is a “forward looking” organization, it was imperative to integrate technology to enrich consumer experiences. Augmented Reality and Virtual Reality were thus used to generate memorable experiences. An AR photo-op was organised wherein consumers got get themselves clicked with Lionel Messi and a football.
A VR gear was also kept at the setup, to provide consumers with the experience of a virtual test drive experience of Tiago.
As a gratification, giveaways like button buddies, key chains, magnets, bags, VR gear and PVR/CCD coupons were also distributed.