The Make in Odissa Conclave was an exhibition summit held in Bhubaneswar, India between 30 Nov – 2 Dec 2016. Wizcraft executed the stall set-up for ITC where they exhibited all of their businesses, namely hotels, FMCG, agri-business and IT. The way of display was unique and different due to the vibrant display of products and the informative rotating cube. The stall was highly appreciated by Odissa’s Hon’ble Chief Minister Naveen Patnaik.
The 104th Edition Indian Science Congress was held in Tirupati in the month of January, 2017. The event was inaugurated by the Prime Minister of India, Shri Narendra Modi. The event had two folds, the main event and the cultural event. Wizcraft was in charge of the production and operations of the main event and the end to end management for the cultural event. The main event was attended by dignitaries such as the Chief Minister of Andhra Pradesh, Collector of Chittor etc. The cultural night saw performances from Sivamani, Usha Uthup, Sunitha Upadrashta, Vikku Vinayak, Siddharth Mahadevan etc. Apart from these performances, a variety of ideas such as a lazer show, fireworks display, sand art etc was seen at the event.
The Sun Kudumbam Viruthugal is an awards ceremony held to honor the cast and crew of television serials which air on Sun TV. This evening of glitz and glamour is solely for all the artists from the fiction shows of the channel. The whole show was conceptualized in a manner to connect the viewers with all the characters from various serials of the network. From the beginning to the end of the evening , different performances / acts that took place were various URAVUGAL (relationships) that run through a family - romance , teasing , celebration, husband-wife, friends, nature etc. To celebrate the language of Tamil, the opening act was a tribute to this ancient language with a semi-classical dance act. Artists from all 18 serials, were a part of the nomination process for the popular categories. The introduction for these categories were announced through an enactment/interaction at the beginning of each nomination by a pair / artists from these serials. The act was a two minute act scripted in a humorous way & was appreciated by all. Film celebrities danced to foot tapping numbers of Raadhika Sarathkumar & Ramya Krishnan.
The main objective of the event was to launch 6 new ice-cream flavors from Hatsun in a larger than life format that would easily register in the mind of the target audience. Through pre event activities the event was attended by not just school kids but also their parents and teenagers. For just Rs.50, customers enjoyed unlimited ice-cream bars in a whole new range of exciting flavors and shapes. From the registration to the consumption area and the exit the planning was made to ensure a smooth flow of the crowd irrespective of the space constraint of the venue. The result was a unique promotional experience of gulping multiple ice-creams in a given frame time.
The much awaited launch of the all new Toyota Innova Crysta kick stared with a press conference in the afternoon with regional and national media professionals covering the event. The press meet was followed by a grand and elaborate customer meet which was graced by invitees and dealers of the Toyota brand. The dignitaries unveiled the all new Innova Crysta which marked the official launch of the multi luxury automobile and speeches with regard to it were delivered. The evening also witnessed a dynamic performance by KK in Bengaluru and Sunidhi Chauhan in Hyderabad which took the verve of the event to a whole new level. The crowd was enthralled by the magnanimity of the performance of the live band which set feet tapping and hearts beating. The event was a successful one and the latest segment of the Innova from Toyota did not disappoint the loyal customers of the brand. The event scripted the benchmark of power and luxury that Toyota is vowed to deliver.
An annual event of ThoughtWorks known as India Away Day, celebrated for the employees working in India. Wizcraft worked strategically for the smooth execution of the event. The entertainment and the experiences were carved with a touch of brilliance. ThoughtWorks India Away Day marks the conglomeration of the various branches of the company under one roof to celebrate, synergize and carve the way to a new endeavor. 2016 marked the biggest Away Day of ThoughtWorks with over 1000 employees coming together and embracing the common goal of the ThoughtWorks family. The thought provoking keynotes, eye striking visuals, high energy entertainment, and a bunch of ThoughtWorkers was a lethal combination. The highlights of the show were in the experience zones, where the crowd witnessed an “Anti-Gravity” photo booth. There were people falling from the roof and climbing the walls redefining the laws of gravity.
The Think Next is Microsoft Accelerator’s flagship forum, which brings together thought leaders in technology who are driving transformation via innovation. This forum focuses on tackling of one India’s leading problems for startups - Access to markets and customers. “Think Next or be Disrupted”, the event was primarily based for start-ups, the idea was to push people to think out of the box and be different in their approach or else they would be disrupted by the competition and other thinkers. It aims to battle this problem by getting the market and the customer to the same space, to share thoughts and ideas. Microsoft Accelerator is a global initiative built to empower entrepreneurs around the world on their journey to build great companies. They work with later-stage startups to provide the tools, resources, connections, knowledge and expertise they need to become successful companies.The goal is to help startups mature into enterprise-ready companies by scaling every aspect of their business. They offer a 4-6-month tailor-made program for later-stage startups looking to go beyond the development of their product by scaling their businesses. Microsoft Accelerator offers entrepreneurs a platform to accelerate their startups and take them to the next level. They believe that with individualized support and access to their resources, a startup can accelerate their growth by 6X through the programs. Wizcraft worked strategically to ensure the best 500 people get this opportunity which ranges from corporate, start-ups, investors, VC’s and Microsoft employees and mentors.
Wizcraft designed and executed a unique experiential design to launch Xiaomi’s first home appliance in India and make it memorable. The stage design and setup was conceptualized to depict an ideal cozy home making the experience more real and personal. Media guests were pleasantly surprised to discover that the main stage was designed like a modern kitchen. The setup also had a living room, kid’s room and a study room with Mi products smartly integrated into the ambient design. The attention to detail in the setup caught the eye of the media and was widely appreciated. Amidst tremendous excitement, Hugo Barra, VP, Xiaomi International launched the new product and created an immediate impact. During the impressive demo, a glass cabin with the Mi Air Purifier 2, was filled with smoke. Mr Barra switched on the smart purifier with the Mi Mobile app, and in a matter of minutes the smoke was sucked away by the powerful motors of Mi Air Purifier 2.
Wizcraft created a 'See Thru Toilet' to raise awareness of the harsh reality of defecating in public and inspire action to drive change. Domex and GCFI took the ‘See Through Toilet’ to the R. City Mall to put the spotlight on the importance of sanitation.
L&T participated in an exhibition called Tire Technology which is one of the largest shows for manufacturing technology for tire and rubber processing. The scope of work included the designing & fabrication of the L&T stall at this show. Since the stand was facing backwards one had to keep this orientation in mind when designing so that branding was clearly visible. Venue-Deustshe Messe, Hannover, Germany.
The Opening Ceremony for PATA Travel Mart was hosted by Department of Tourism & Government of Karnatakaat BIEC, Bengaluru. The ceremony showcased India as a grand celebration. The festive journey transported the audience across India’s amazing cultural landscape. From the musical pillars of Hampi to the dance, arts, festivals and rhythms of India, the ceremony was an invitation to experience the heartbeat of a glorious civilization. The performances on stage were richly complemented by imagery and graphics on LED screens. For the first time in the world, a spectacular aerial gown projection (dancer in mid air) was created to celebrate India’s artistic legacy. The ceremony culminated with a grand welcome performance inspired by the Mysore Dasara in Karnataka, symbolically highlighting the Indian Tourism motto - ‘Atithi Devo Bhava’.
The Mahindra Transport Excellence Awards were organized to recognize & felicitate the heroes of Indian transportation. These awards were instituted to recognize and reward out performance, excellence, innovation & change leadership in the transport ecosystem – keeping in sync the values that epitomize the spirit of Mahindra. The event had an act by Ability Unlimited to start the ceremony, which then proceded into a series of awards where 35 awards were given across 12 categories. The guests witnessed a technologically advanced, drone book launch ‘Have a Safe Journey’ under the patronage of the Ministry of Road Transport & Highways. Mahindra joined hands with the Natural Habitat Preservation Centre to use literature as an effective medium, harnessing the power of stories to make roads safer! They invited writers across the country to submit their short stories & the best entries were then shortlisted by a prominent jury. The event was graced by Chief Guest Nitin Gadkari - Honorable Union Minister of Road Transport & Highways, alongside Abhay Damle - Joint Secretary, Road Transport &Highways. Prior to the main awards zonal head sessions & dealer conferences were organized.
Amazon in India launched its latest portable TV streaming solution- Amazon fire TV Stick. The idea was to scout for a venue which would provide guests with modern and creatively designed living room spaces, breaking the monotony of a banquet concept. 100+ media in attendance to experience the launch. Customized Backdrop was created for Registrations, giving it homely look. Different color coded Badges & lanyards were made to distinguish between Media, Crew & Amazonianas. Fire TV Stick Devices were given to Media guests as giveaways in a customized Amazon Paper Bag. Customized Living room set was designed. All set & décor elements were customized and designed in-house.
The BRICS- BIMSTEC Outreach Summit and Gala Dinner was one of the most prestigious (and strategically important) initiatives to be hosted in India. Goa was chosen as an offbeat destination that would spotlight India’s beauty and diversity. The Ministry of External Affairs shortlisted The Leela Hotel as the venue for the BRICS-BIMSTEC Summit. The BRICS BIMSTEC event was planned in a manner that as delegates moved from one venue to the other they got an immersive experience of the skills, richness, cultural and heritage diversity, colours, detailing, vibrancy as well as the technology, expertise, efficiency and eye for detail that is India. All enveloped in impeccable warmth and hospitality that is the hallmark of India. There was highly visible branding across the entire city of Goa. As the delegates entered Hotel Radisson Blu, they witnessed not just the lobby customized as per event theme but also the Leaders’ Lounge decorated well.The exterior of the main dinner hangar was decorated to look like a grand Indian heritage palace. Inside, the stage had arched LEDs that brought technology into the cultural programme. Special handcrafted silk books with brass inlay motifs were designed as menu cards, with menus in eleven languages. Table linen and decor were all coordinated and specially crafted. Custom-curated and thematic sculptures by noted sculptor Subodh Kerkar enriched the venue: in lit sand cones on the beach, 5 feet terracotta lamps and a giant, six-foot tea pot with 11 spots to symbolize the outpourings of 11 nations. A specially curated and conceptualized entertainment act was performed in four parts. The background of the stage was designed to bring each act alive with rich animated graphics and video.
Showcased the larger-than-life story of Baba Banda Singh Bahadur on an equally larger-than-life canvas for the younger generations of Punjab, with memorable never-before-seen experiences that leave an impact.
At ChapparChiri: The story of Baba Banda Singh Bahadur had to remain etched in the audience’s mind. Blending the idea of storytelling with the medium of technology, Wizcraft came up with the idea to showcase a laser storyboard show. Another special highlight was the projection mapping of Baba Banda Singh Bahadur on the tallest Minar of Asia, FatehBurj as the closing to the event. The show began with a melodious invocation by Harshdeep Kaur and ended with mindboggling fireworks.
At IG Stadium: While the laser show at ChapparChiri became the conversation starter, the main event at IG Stadium was planned so as to become the talk of the town. For the first time in India, Wizcraft planned on performing live AR where an actual character (resembling Baba Banda Singh Bahadur) walked on the aisle between the audience. Coming towards the stage, he walks his horse into the VIP area, to give his message to the youth. Apart from the AR, another highlight of the show was a customized theatrical highlighting key instances from the life of Baba Banda Singh Bahadur with engaging visuals, dance performance and music. Post the theatrical, DalipTahil and Gurdas Mann recited the English and Punjabi version of the poem dedicated to the heroism of Banda Singh Bahadur, which was written by Rabindra Nath Tagore.
In 2014 BMW introduced the experimental drive activity and as a part of their expansion plan, this activity was taken to 12 major cities. The event was scaled up in 2015 by taking tour to 19 cities. The 2016 edition aimed at touching 31 cities divided amongst Tier 1, 2 & 3 cities. In comparison to 12,000 drive experiences that were given in 2014 and 2015 put together, 13000 experiences were alone provided in the 2016 edition. There was a definite increase in customers who came and purchased cars and accessories on the spot. From the dealership's point of view, average expenditure per event amounted roughly to Rs. 5,00,000-10,00,000.Pretty evident from the testimonials received from the client, not only did the dealership benefit by recovering the money invested in the experience tour, but also by activating new markets for them. Moving ahead from the mainstream hanger structure, Wizcraft zeroed down on a 3-dome structure specially imported from France. Wizcraft wanted to play around with the scope that BMW as a brand provided & capitalize on the scope of innovation that a project like BMW experience tour had to offer. BMW and Wizcraft together managed to leave footprints on the sands of time. In cities where no one knew about BMW, now there exists patrons.