The Opening Ceremony for PATA Travel Mart was hosted by Department of Tourism & Government of Karnatakaat BIEC, Bengaluru. The ceremony showcased India as a grand celebration. The festive journey transported the audience across India’s amazing cultural landscape. From the musical pillars of Hampi to the dance, arts, festivals and rhythms of India, the ceremony was an invitation to experience the heartbeat of a glorious civilization. The performances on stage were richly complemented by imagery and graphics on LED screens. For the first time in the world, a spectacular aerial gown projection (dancer in mid air) was created to celebrate India’s artistic legacy. The ceremony culminated with a grand welcome performance inspired by the Mysore Dasara in Karnataka, symbolically highlighting the Indian Tourism motto - ‘Atithi Devo Bhava’.
The Mahindra Transport Excellence Awards were organized to recognize & felicitate the heroes of Indian transportation. These awards were instituted to recognize and reward out performance, excellence, innovation & change leadership in the transport ecosystem – keeping in sync the values that epitomize the spirit of Mahindra. The event had an act by Ability Unlimited to start the ceremony, which then proceded into a series of awards where 35 awards were given across 12 categories. The guests witnessed a technologically advanced, drone book launch ‘Have a Safe Journey’ under the patronage of the Ministry of Road Transport & Highways. Mahindra joined hands with the Natural Habitat Preservation Centre to use literature as an effective medium, harnessing the power of stories to make roads safer! They invited writers across the country to submit their short stories & the best entries were then shortlisted by a prominent jury. The event was graced by Chief Guest Nitin Gadkari - Honorable Union Minister of Road Transport & Highways, alongside Abhay Damle - Joint Secretary, Road Transport &Highways. Prior to the main awards zonal head sessions & dealer conferences were organized.
Amazon in India launched its latest portable TV streaming solution- Amazon fire TV Stick. The idea was to scout for a venue which would provide guests with modern and creatively designed living room spaces, breaking the monotony of a banquet concept. 100+ media in attendance to experience the launch. Customized Backdrop was created for Registrations, giving it homely look. Different color coded Badges & lanyards were made to distinguish between Media, Crew & Amazonianas. Fire TV Stick Devices were given to Media guests as giveaways in a customized Amazon Paper Bag. Customized Living room set was designed. All set & décor elements were customized and designed in-house.
The BRICS- BIMSTEC Outreach Summit and Gala Dinner was one of the most prestigious (and strategically important) initiatives to be hosted in India. Goa was chosen as an offbeat destination that would spotlight India’s beauty and diversity. The Ministry of External Affairs shortlisted The Leela Hotel as the venue for the BRICS-BIMSTEC Summit. The BRICS BIMSTEC event was planned in a manner that as delegates moved from one venue to the other they got an immersive experience of the skills, richness, cultural and heritage diversity, colours, detailing, vibrancy as well as the technology, expertise, efficiency and eye for detail that is India. All enveloped in impeccable warmth and hospitality that is the hallmark of India. There was highly visible branding across the entire city of Goa. As the delegates entered Hotel Radisson Blu, they witnessed not just the lobby customized as per event theme but also the Leaders’ Lounge decorated well.The exterior of the main dinner hangar was decorated to look like a grand Indian heritage palace. Inside, the stage had arched LEDs that brought technology into the cultural programme. Special handcrafted silk books with brass inlay motifs were designed as menu cards, with menus in eleven languages. Table linen and decor were all coordinated and specially crafted. Custom-curated and thematic sculptures by noted sculptor Subodh Kerkar enriched the venue: in lit sand cones on the beach, 5 feet terracotta lamps and a giant, six-foot tea pot with 11 spots to symbolize the outpourings of 11 nations. A specially curated and conceptualized entertainment act was performed in four parts. The background of the stage was designed to bring each act alive with rich animated graphics and video.
Showcased the larger-than-life story of Baba Banda Singh Bahadur on an equally larger-than-life canvas for the younger generations of Punjab, with memorable never-before-seen experiences that leave an impact.
At ChapparChiri: The story of Baba Banda Singh Bahadur had to remain etched in the audience’s mind. Blending the idea of storytelling with the medium of technology, Wizcraft came up with the idea to showcase a laser storyboard show. Another special highlight was the projection mapping of Baba Banda Singh Bahadur on the tallest Minar of Asia, FatehBurj as the closing to the event. The show began with a melodious invocation by Harshdeep Kaur and ended with mindboggling fireworks.
At IG Stadium: While the laser show at ChapparChiri became the conversation starter, the main event at IG Stadium was planned so as to become the talk of the town. For the first time in India, Wizcraft planned on performing live AR where an actual character (resembling Baba Banda Singh Bahadur) walked on the aisle between the audience. Coming towards the stage, he walks his horse into the VIP area, to give his message to the youth. Apart from the AR, another highlight of the show was a customized theatrical highlighting key instances from the life of Baba Banda Singh Bahadur with engaging visuals, dance performance and music. Post the theatrical, DalipTahil and Gurdas Mann recited the English and Punjabi version of the poem dedicated to the heroism of Banda Singh Bahadur, which was written by Rabindra Nath Tagore.
In 2014 BMW introduced the experimental drive activity and as a part of their expansion plan, this activity was taken to 12 major cities. The event was scaled up in 2015 by taking tour to 19 cities. The 2016 edition aimed at touching 31 cities divided amongst Tier 1, 2 & 3 cities. In comparison to 12,000 drive experiences that were given in 2014 and 2015 put together, 13000 experiences were alone provided in the 2016 edition. There was a definite increase in customers who came and purchased cars and accessories on the spot. From the dealership's point of view, average expenditure per event amounted roughly to Rs. 5,00,000-10,00,000.Pretty evident from the testimonials received from the client, not only did the dealership benefit by recovering the money invested in the experience tour, but also by activating new markets for them. Moving ahead from the mainstream hanger structure, Wizcraft zeroed down on a 3-dome structure specially imported from France. Wizcraft wanted to play around with the scope that BMW as a brand provided & capitalize on the scope of innovation that a project like BMW experience tour had to offer. BMW and Wizcraft together managed to leave footprints on the sands of time. In cities where no one knew about BMW, now there exists patrons.
Launched the Tata Tiago Fantastico Consumer experience. Lionel Messi the brand ambassador of Tata, epitomises the values associated with ‘Greatness’, being a champion player and a true sportsman. He reflects the passion, determination and performance drive that is the mettle of true ‘greatness’. Tata Motors, being champions in their own chosen field, share the same values of greatness. The duration of the activation was from 16th March to 5th June, 2016 and was conducted in 30 cities at 77 malls and 63 corporate complexes. A foosball table was kept at the setup in order to bring out the brand integration with football. Since TATA Motors is a “forward looking” organization, it was imperative to integrate technology to enrich consumer experiences. Augmented Reality and Virtual Reality were thus used to generate memorable experiences. An AR photo-op was organised wherein consumers got themselves clicked with Lionel Messi and a football. A VR gear was also kept at the setup to provide consumers with the experience of a virtual test drive experience of Tiago. As gratification, giveaways like button buddies, key chains, magnets, bags, VR gear and PVR/CCD coupons were also distributed.
Celebrated 10 years of Twitter with the creation of an experiential Twitter City alongside a conference set-up. Twitter wanted to treat it’s guests to live digital experiences with and thus an experiential Indian Twitter city was created. The conference constituted of panel discussions and presentations by the leading management of Twitter and dignitaries of the digital communication industry. The spoke on the growing trend of Twitter and how Twitter can be used to one’s full potential. The event involved the creation of an experiential Twitter City with zones created for live experiences. The zones included #Selfie, #TweetArt (Twitter Art), #Twickshaw (Twitter Rickshaw), #Auto (Auto Expo), #TweetShop (Twitter Prop Shop), #Udaan (3D Installation), #EatAndDrink (Café), #TweetBeam (Twitter Lounge), #Cricket (Digital zone for Cricket) which provided guests a first-hand experience of the digital world with a blend of creativity and fun. The city led the way to the conference set-up where in, there were panel discussions and presentations. The event witnessed the presence of a host of industry leaders and a range of recognized media.