Displayed Renault’s various segment cars at Auto Expo 2016 and showed how Renault is absorbing new technologies & promoting indigenous research. It also focused on development for adapting these technologies for Indian conditions. The all new Renault KWID was unveiled at the expo. The expo also showcased other cars from Renault, with the aim of lead Generation and data development from the general walk-ins.
Wizcraft conceptualized and executed a one of a kind media drive for Tata Motors- Hexa. The drive provided a seamless product experience where in the audiences ranged from customer advisors to dealership owners to media & bloggers from different genres. The drive was planned on a specific 175 kms route to highlight all capabilities of the Tata Hexa.
Planned and executed the launch of the Rashtrapati Bhavan Museum. The Rashtrapati Bhavan Museum was about more than just documenting the history of one of the nation’s most renowned antiques, it encapsulated the journey of a nation – from monarchy and imperialism to freedom & democracy. To launch this museum Wizcraft's entire creative team came together, to think through a thread, which wove the event seamlessly through its designs, branding and communication. Taking inspiration from the heritage and culture of India, harmonizing it with the emotion of pride derived from Indian’s patriots, Wizcraft exclaimed : JAYA HE!!
Wizcraft organized 'The India Skills Week 2016', a 3-day event comprising of Skill India competitions, a grand cultural opening and closing ceremony with added conference sessions running simultaneous during the event. The Skill India campaign was launched by Prime Minister Narendra Modi on July 15th, 2015. In continuance with the same, India Skill 2016 was launched. Wizcraft planned and executed a significantly grand event which communicates the initiatives and achievements of the Skill Development Ministry seamlessly. 2016 also marked the India edition of World Skills Week which made it further more significant.
In an effort to build on the attractive growth prospects in Tamil Nadu and the Government’s commitment in maintaining the state’s position as one of India’s most preferred investment destinations, a Global Investors’ Meet was organized on 9th and 10th September, 2015, at the Chennai Trade Centre, Tamil Nadu. As Chennai is surrounded by beaches and river bodies running across the city, water screen projection was the best way to spread word about the Global Investors Meet and reach the maximum number of localities. The content for the water screen projection needed to be simple and convey the growth of Tamil Nadu through the various sectors and also why was it important to attract global investors. The Adyar River was selected for the set up. The water screen projection along with sound & light display and an AV & laser show was planned. The laser show exhibited the important landmark places in Tamil Nadu and also the various sectors of Tamil Nadu. There was also special laser content created for children. The laser show on the water screen was a huge success amongst the public. The unique aspect of this show was that it was being held for the first time in India for public viewing and what made it even more special was the fact that everything had been indigenously sourced and assembled.
A modern & contemporary space was by Wizcraft to bring to life the futuristic vision of the global automobile company. It was the largest display at the Auto Expo held in 2016. The pavilion showcased the brand’s synergy between SMART TECHNOLOGY and SMART PRODUCTS. The TATA MOTORS pavilion was accredited with the NDTV's CNB Auto Expo Excellence Awards for the Best Pavilion (4-wheeler)!
The Make in Odissa Conclave was an exhibition summit held in Bhubaneswar, India between 30 Nov – 2 Dec 2016. Wizcraft executed the stall set-up for ITC where they exhibited all of their businesses, namely hotels, FMCG, agri-business and IT. The way of display was unique and different due to the vibrant display of products and the informative rotating cube. The stall was highly appreciated by Odissa’s Hon’ble Chief Minister Naveen Patnaik.
The 104th Edition Indian Science Congress was held in Tirupati in the month of January, 2017. The event was inaugurated by the Prime Minister of India, Shri Narendra Modi. The event had two folds, the main event and the cultural event. Wizcraft was in charge of the production and operations of the main event and the end to end management for the cultural event. The main event was attended by dignitaries such as the Chief Minister of Andhra Pradesh, Collector of Chittor etc. The cultural night saw performances from Sivamani, Usha Uthup, Sunitha Upadrashta, Vikku Vinayak, Siddharth Mahadevan etc. Apart from these performances, a variety of ideas such as a lazer show, fireworks display, sand art etc was seen at the event.
The Sun Kudumbam Viruthugal is an awards ceremony held to honor the cast and crew of television serials which air on Sun TV. This evening of glitz and glamour is solely for all the artists from the fiction shows of the channel. The whole show was conceptualized in a manner to connect the viewers with all the characters from various serials of the network. From the beginning to the end of the evening , different performances / acts that took place were various URAVUGAL (relationships) that run through a family - romance , teasing , celebration, husband-wife, friends, nature etc. To celebrate the language of Tamil, the opening act was a tribute to this ancient language with a semi-classical dance act. Artists from all 18 serials, were a part of the nomination process for the popular categories. The introduction for these categories were announced through an enactment/interaction at the beginning of each nomination by a pair / artists from these serials. The act was a two minute act scripted in a humorous way & was appreciated by all. Film celebrities danced to foot tapping numbers of Raadhika Sarathkumar & Ramya Krishnan.
The main objective of the event was to launch 6 new ice-cream flavors from Hatsun in a larger than life format that would easily register in the mind of the target audience. Through pre event activities the event was attended by not just school kids but also their parents and teenagers. For just Rs.50, customers enjoyed unlimited ice-cream bars in a whole new range of exciting flavors and shapes. From the registration to the consumption area and the exit the planning was made to ensure a smooth flow of the crowd irrespective of the space constraint of the venue. The result was a unique promotional experience of gulping multiple ice-creams in a given frame time.
The much awaited launch of the all new Toyota Innova Crysta kick stared with a press conference in the afternoon with regional and national media professionals covering the event. The press meet was followed by a grand and elaborate customer meet which was graced by invitees and dealers of the Toyota brand. The dignitaries unveiled the all new Innova Crysta which marked the official launch of the multi luxury automobile and speeches with regard to it were delivered. The evening also witnessed a dynamic performance by KK in Bengaluru and Sunidhi Chauhan in Hyderabad which took the verve of the event to a whole new level. The crowd was enthralled by the magnanimity of the performance of the live band which set feet tapping and hearts beating. The event was a successful one and the latest segment of the Innova from Toyota did not disappoint the loyal customers of the brand. The event scripted the benchmark of power and luxury that Toyota is vowed to deliver.
An annual event of ThoughtWorks known as India Away Day, celebrated for the employees working in India. Wizcraft worked strategically for the smooth execution of the event. The entertainment and the experiences were carved with a touch of brilliance. ThoughtWorks India Away Day marks the conglomeration of the various branches of the company under one roof to celebrate, synergize and carve the way to a new endeavor. 2016 marked the biggest Away Day of ThoughtWorks with over 1000 employees coming together and embracing the common goal of the ThoughtWorks family. The thought provoking keynotes, eye striking visuals, high energy entertainment, and a bunch of ThoughtWorkers was a lethal combination. The highlights of the show were in the experience zones, where the crowd witnessed an “Anti-Gravity” photo booth. There were people falling from the roof and climbing the walls redefining the laws of gravity.
The Think Next is Microsoft Accelerator’s flagship forum, which brings together thought leaders in technology who are driving transformation via innovation. This forum focuses on tackling of one India’s leading problems for startups - Access to markets and customers. “Think Next or be Disrupted”, the event was primarily based for start-ups, the idea was to push people to think out of the box and be different in their approach or else they would be disrupted by the competition and other thinkers. It aims to battle this problem by getting the market and the customer to the same space, to share thoughts and ideas. Microsoft Accelerator is a global initiative built to empower entrepreneurs around the world on their journey to build great companies. They work with later-stage startups to provide the tools, resources, connections, knowledge and expertise they need to become successful companies.The goal is to help startups mature into enterprise-ready companies by scaling every aspect of their business. They offer a 4-6-month tailor-made program for later-stage startups looking to go beyond the development of their product by scaling their businesses. Microsoft Accelerator offers entrepreneurs a platform to accelerate their startups and take them to the next level. They believe that with individualized support and access to their resources, a startup can accelerate their growth by 6X through the programs. Wizcraft worked strategically to ensure the best 500 people get this opportunity which ranges from corporate, start-ups, investors, VC’s and Microsoft employees and mentors.
Wizcraft designed and executed a unique experiential design to launch Xiaomi’s first home appliance in India and make it memorable. The stage design and setup was conceptualized to depict an ideal cozy home making the experience more real and personal. Media guests were pleasantly surprised to discover that the main stage was designed like a modern kitchen. The setup also had a living room, kid’s room and a study room with Mi products smartly integrated into the ambient design. The attention to detail in the setup caught the eye of the media and was widely appreciated. Amidst tremendous excitement, Hugo Barra, VP, Xiaomi International launched the new product and created an immediate impact. During the impressive demo, a glass cabin with the Mi Air Purifier 2, was filled with smoke. Mr Barra switched on the smart purifier with the Mi Mobile app, and in a matter of minutes the smoke was sucked away by the powerful motors of Mi Air Purifier 2.
Wizcraft created a 'See Thru Toilet' to raise awareness of the harsh reality of defecating in public and inspire action to drive change. Domex and GCFI took the ‘See Through Toilet’ to the R. City Mall to put the spotlight on the importance of sanitation.
L&T participated in an exhibition called Tire Technology which is one of the largest shows for manufacturing technology for tire and rubber processing. The scope of work included the designing & fabrication of the L&T stall at this show. Since the stand was facing backwards one had to keep this orientation in mind when designing so that branding was clearly visible. Venue-Deustshe Messe, Hannover, Germany.