L&T was participating in ancxhibition called ‘’ Tire Technology ‘’ which was one of the largest shows for manufacturing technology for tire & rubber processing. The ccope of work was to design and fabricate their stall at this show. Since the stand was facing backwards hence one had to keep this orientation in mind when designing so branding was clearly visible.Venue-DeustsheMesse, Hannover, Germany.
The whole zone was made to look like a basketball court along with locker room setup, basketball arena, etc. Once stepped in guests got a feel of entering a basketball court. To drive in more registration and user generated content, gratification and gamification was made to be a pivotal part of the zone.
A microsite was created for registration to save in time and drive more registration. Microsite also helped to keep a real time track on the number of registrations.
Half court was created inside the mall where people could try their hand at the game.
To give guests a little sneak peak in the game 2 playstations with 4 joysticks and 4 bean bags were installed where guest could lounge and play the game.
The Ceremony showcased India as a grand celebration. The festive journey transported the audience across India’s amazing cultural landscape. From the musical pillars of Hampi to the dance, arts, festivals and rhythms of India, the ceremony was an invitation to experience the heartbeat of a glorious civilization. The performances on stage were richly complemented by imagery and graphics on the LED screens. For the first time in the world, a spectacular aerial gown projection (dancer in mid air) was created to celebrate India’s artistic legacy. The ceremony culminated with a grand welcome performance inspired by the Mysore Dasara in Karnataka, symbolically highlighting the India Tourism motto - ‘Atithi Devo Bhava’.
Custom bike arena: An exclusive arena for the custom build bikers to showcase their bikes to the audience.
Open stage: Riders were given the opportunity to perform impromptu on stage. The stage also witnessed the launch of 2 new Royal Enfields.
Rider Mania Cafe: A rustic and artistic cafe with positive vibes. The cafe witnessed engaging sessions and comedy acts.
Bring it to Rider Mania: An informative session by eminent speakers on topic such as social media and riding experiences.
Competitions: Various competitions such as Arm Wrestling, Beer Drinking, Cleanest Bike Competition were held at the main event area.
The event had an act by Ability Unlimited to start the event with, which then preceded into a series of awards where 35 awards were given across 12 categories.The guests witnessed a technologically advanced, drone book launch ‘Have a Safe Journey’ under the patronage of the ministry of road transport & highways. Mahindra joined hands with the Natural Habitat Preservation Centre to use literature as an effective medium, harnessing the power of stories to make roads safer! They invited writers across the country to submit their short stories & the best entries were then shortlisted by a prominent jury.The event was graced by Chief Guest Nitin Gadkari - Honorable Union Minister of Road Transport & Highways, Govt. of India alongside Abhay Damle - Joint Secretary, Road Transport &Highways, Govt. of India.Prior to the main awards zonal head sessions & dealer conferences were organized.
The idea was to scout for a venue which would provide guests with modern and creatively designed living room spaces, breaking the monotony of a banquet concept.
This venue was located on the 1st floor of THE MANSION WING.
The brief was to have the following dedicated areas available for the event :
- Registration Area
- Production & Technical Control Room
- Presentation Area- for the main event
- 3nos- Vignette Rooms- each with integrated Fire TV set-up on 60" Plasma TVs
- Boardroom- Used as back office/ work station for Amazon crew
This hotel served the purpose and was best suited for requirements.
The BRICS BIMSTEC event was planned in a manner that as delegates moved from one venue to the other they got an immersive experience of the skills, richness, cultural and heritage diversity, colours, detailing, vibrancy as well as the technology, expertise, efficiency and eye for detail that is India. All enveloped in impeccable warmth and hospitality that is the hallmark of India.
There was highly visible branding across the entire city of Goa. Along with airport branding were cultural entertainments. At the airport continuously over two days as Heads of State arrived. As the delegates entered Hotel Radisson Blu, they witnessed not just the lobby customized as per event theme but also the Leaders’ Lounge decorated well.
The exterior of the main dinner hangar was decorated to look like a grand Indian heritage palace.Inside, the stage had arched LEDs and brought technology into the cultural programme.Special handcrafted silk books with brass inlay motifs were designed as menu cards, with menus in eleven languages.Table linen and decor were all coordinated and specially crafted.Custom-curated and thematic sculptures by noted sculptor Subodh Kerkar enriched the venue: in lit sand cones on the beach, 5 feet terracotta lamps and a giant, six-foot tea pot with 11 spots to symbolize the outpourings of 11 nations.
A specially curated and conceptualized entertainment act was performed in four parts.
The background stage was designed to bring each act alive with rich animated graphics and video.
At ChapparChiri: The story of Baba Banda Singh Bahadur had to remain etched in the audience’s mind. Blending the idea of storytelling with the medium of technology, Wizcraft came up with the idea to showcase a laser storyboard show. Another special highlight was the projection mapping of Baba Banda Singh Bahadur on the tallest Minar of Asia, FatehBurj as the closing to the event. The show began with a melodious invocation by Harshdeep Kaur and ended with mindboggling fireworks.
At IG Stadium: While the laser show at ChapparChiribecame the conversation starter, the main event at IG Stadium was planned so as to become the talk of the town. For the first time in India, Wizcraft \ planned on performing live AR where an actual character (resembling Baba Banda Singh Bahadur) walked on the aisle between the audience. Coming towards the stage, he walks his horse into the VIP area, to give his message to the youth. Apart from the AR, another highlight of the show was a customized theatrical highlighting key instances from the life of Baba Banda Singh Bahadur with engaging visuals, dance performance and music. Post the theatrical, DalipTahil and Gurdas Mann recited the English and Punjabi version of the poem dedicated to the heroism of Banda Singh Bahadur, which was written by Rabindra Nath Tagore.
In comparison to 12,000 drive experiences that were given in 2014 and 2015 put together, 13000 experiences were provided in the 2016 edition. There was a definite increase in customers who came and purchased cars and accessories on the spot. From the dealership's point of view, average expenditure per event amounted roughly to Rs. 5,00,000-10,00,000.Pretty evident from the testimonials recieved from them, dealership benefitted by recovering the money invested in the experience tour, but also by activating new markets for them.
Moving ahead from the mainstream hanger structure, we zeroed down on 3-dome structure specially imported from France. We wanted to play around with the scope that BMW as a brand provided us. We wanted to capitalize on the scope of innovation that a project like BMW experience tour had to offer us.
BMW and Wizcraft together managed to leave footprints on the sands of time. In cities where no one knew about BMW, now there exists patrons.
The duration of the activation was from 16th March to 5th June, 2016. The Tiago activation was conducted in 30 cities at 77 malls and 63 corporate complexes.
A foosball table was kept at the setup in order to bring out the brand integration with football.
Since TATA Motors is a “forward looking” organization, it was imperative to integrate technology to enrich consumer experiences. Augmented Reality and Virtual Reality were thus used to generate memorable experiences. An AR photo-op was organised wherein consumers got get themselves clicked with Lionel Messi and a football.
A VR gear was also kept at the setup, to provide consumers with the experience of a virtual test drive experience of Tiago.
As a gratification, giveaways like button buddies, key chains, magnets, bags, VR gear and PVR/CCD coupons were also distributed.
Twitter wanted to treat it’s guests to Live digital experiences with Twitter, thus an Experiential Indian Twitter City was created, with each zone giving a live experience to every guest who participated.The conference constituted of panel discussions and presentations by leading management of Twitter and who’s who in the digital communication industry on the growing trend of Twitter and how Twitter can be used to one’s potential. The event involved creating of an experiential Twitter City with zones created for Live experience. The zones included #Selfie, #TweetArt (Twitter Art), #Twickshaw (Twitter Rickshaw), #Auto (Auto Expo), #TweetShop (Twitter Prop Shop), #Udaan (3D Installation), #EatAndDrink (Café), #TweetBeam (Twitter Lounge), #Cricket (Digital zone for Cricket) which provided the guests a first-hand experience of the digital world with a blend of creativity and fun. The city led the way to the conference set-up where in, there were panel discussions and presentations by leading management of Twitter on the growing Trend of Twitter and how Twitter can be used to one’s benefit. The event witnessed the presence of a host of industry leaders and a range of recognized media covering the event.