Given the theme Wizcraft decided to divide the two days into the following:
Day one-Base camp: The entire look and feel was that of a base camp, Cll branding and activities were in line with the same. Business translation of the base camp meant all employees could network with each other, and get ready for the summit the next day.
There was a dedicated exhibition area, where all sub-brands showcased their products.
Day 2-Conference day: This day was all about trying to summit Mt. Everest.
Eventually when the conference ended, it was like all employees have reached the top of Everest. For the senior management, mountainering gear was used as the thematic integration. VR technolgy played a massive role wherin employees could climb via virtual reality. This activity became an instant hit.
Ensuring Renault’s presence at Auto Show India 2016 and running of the stall feel under Wizcraft's scope of work at this event. The Auto Expo Press Conference was scheduled on 3rd February 2016. At the Press Conference – the all new Renault KWID was unveiled . The expo also showcased other cars from Renault, with the aim of lead Generation and data development from the general walk-ins.
Wizcraft conceptualized and executed a one of a kind media drive for Tata motors providing a seamless product experience where in the audiences ranged from customer
advisors to dealership owners to media to bloggers from different genres. The drive was planned on a specific 175 kms route to highlight all capabilities of the Hexa.
The Rashtrapati Bhavan Museum was about more than just documenting the history of one of the nation’s most renowned antiques, it encapsulated the journey of a nation – from monarchy and imperialism to freedom & democracy. To launch this museum Wizcraft's entire creative team came together, to think through a thread, which wove the event seamlessly through its design and communication.
Taking inspiration from the heritage and culture of India, harmonizing it with the emotion of pride derived from Indian’s patriots, Wizcraft exclaimed; JAYA HE!!
The concept was threaded through in Wizcrfat's designs, branding & communication.
The Skill India campaign was launched by Prime Minister Narendra Modi on July 15th, 2015. In continuance with the same, India Skill 2016 had to be launched. This year Wizcraft had to plan and execute a significantly grand event which communicates the initiatives and achievements of Skill Development Ministry seamlessly. This year also marked the India edition of World Skills Week which made it further more significant. The task was to plan a 3-day event comprising of Skill India competitions, a grand cultural opening and closing ceremony to the event with added conference sessions running simultaneous to the event. The objective of the event was to plan and execute India Skill 2016 event flawlessly from 15th July -17th July in approximately a 13 day timespan.
As Chennai is surrounded by beaches and river bodies running across the city, water screen projection was the best way to spread word about the Global Investors Meet and reach the maximum number of localities. The content for the water screen projection needed to be simple and convey the growth of Tamil Nadu through the various sectors and also why was it important to attract global investors. The Adyar River was selected for the set up. The water screen projection along with sound & light display and an AV & laser show was planned. The laser show exhibited the important landmark places in Tamil Nadu and also the various sectors of Tamil Nadu. There was also a special laser content created for children. The laser show on the water screen was a huge success amongst the public. The unique aspect of this show was that it was being held for the first time in India for public viewing and even more special was the fact that everything had been indigenously sourced and assembled. The idea of the water screen was unique and was a success. But we faced a lot of hurdles and issues during its planning and execution. These hurdles were such that at one point we thought that it was impossible to execute it but with immense patience and minute planning Wizcraft made it all possible.
The modern and contemporary space designed to bring to life the futuristic vision of the global automobile company. It was the largest display at the Auto Expo held in 2016.
The pavilion showcased the Tata's synergy between SMART TECHNOLOGY and SMART PRODUCTS.
The TATA MOTORS pavilion was accredited with the NDTV's CNB Auto Expo Excellence Awards for the Best Pavilion (4-wheeler)!
Make in Odissa Conclave was the exhibition summit held in Bhubaneswar, India between 30 Nov – 2 Dec 2016.
Wizcraft executed the stall set-up for ITC where they exhibited all of their businesses, namely hotels, FMCG, agri-business and IT business. The way of display was unique and different due to the vibrant display of products and the informative rotating cube.The stall was highly appreciated by the Odissa’s Hon’ble Chief Minister Naveen Patnaik.
The 104th Edition Indian Science congress was held in Tirupati in the month of January, 2017. The event was inaugurated by the Prime Minister of India, Shri Narendra Modi. The event had two folds, the main event and the cultural event. Wizcraft was in charge of the production and operations of the main event and the end to end management for the cultural event. The main event was attended by some big names such as Chief Minister of Andhra Pradesh, Collector of Chittor etc.
The cultural night had performances by big names such as Sivamani, Usha Uthup, Sunitha Upadrashta, Vikku Vinayak, Siddharth Mahadevan etc. Apart from these performenaces, a variety of ideas such as a lazer show, fireworks display, sand art etc was seen at the event.
The whole show was conceptualized in a manner to connect the viewers with all the characters from various serials of the network. From the beginning to the end of the evening , the different performances / acts that took place were various URAVUGAL (relationships) that run through a family - romance , teasing , celebration, husband-wife, friends, nature etc. To celebrate Tamil language the opening act was a tribute to this ancient language , a semi-classical dance act. Artists from all 18 serials, were a part of the nomination process for the popular categories. The introduction for these categories were announced through an enactment/interaction at the beginning of each nomination by a pair / artists from these serials. The act was a two minute act scripted in a humorous way & was appreciated by all. Being part of the Sun network family are two gorgeous women from the Tamil film industry as well - a tribute to these two women were designed as a part of this show. Film celebrities danced to foot tapping numbers of Raadhika Sarathkumar & Ramya Krishnan.
The strategy was to execute an event that is larger than life and promotes the brand to be kid friendly. Through the pre event activities, not just school kids were focused upon but also their parents and teenagers came to attend the event. For just Rs.50, customers enjoyed unlimited ice-cream bars in a whole new range of exciting flavors and shapes. Once registered customers were given 20 minutes to enjoy the ice-cream. From the registration to the holding and consumption area, and the exit the planning was made to ensure a smooth flow of the crowd irrespective of the space constraint of the venue. Result was a unique promotional experience of gulping in 'n' number of ice-creams in the given time.
The much awaited launch of the all new Innova Crysta kick stared with a press conference in the afternoon with regional and national media professionals covering the event. The press meet was followed by a grand and elaborate customer meet which was graced by invitees and dealers of the Toyota brand. The dignitaries unveiled the all new Innova Crysta which marked the official launch of the multi luxury automobile and speeches with regard to it were delivered. The evening also witnessed a dynamic performance by KK in Bangalore and Sunidhi Chauhan in Hyderabad which took the verve of the event to a whole new level. The crowd was enthralled by the magnanimity of the performance of the live band which set feet tapping and hearts beating. The event was a successful one and the latest segment of the Innova from Toyota did not disappoint the loyal customers of the brand. The event scripted the benchmark of power and luxury that Toyota is vowed to deliver.
ThoughtWorks India Away Day is an annual event which marks the conglomeration of the various branches of the company under one roof to celebrate, synergize and crave the way to a new endeavor. 2016 marked the biggest Away Day of ThoughtWorks with over 1000 employees coming together and embracing the common goal of the ThoughtWorks family.The thought provoking keynotes, eye striking visuals, high energy entertainment, and a bunch of ThoughtWorkers was always going to be a lethal combination.
The highlights of the show was in the experience zones, where the crowd witnessed an “Anti-Gravity”photo booth. There were people falling from the roof and climbing the walls in all possible manner of redefining the laws of gravity.
The Think Next is Microsoft Accelerator’s flagship forum, which brings together thought leaders in technology who are driving transformation via innovation. This forum focuses on tackling of one India’s leading problems for startups - Access to markets and customers. It aims to battle this problem by getting the market and the customer to the same space, to share thoughts and ideas. Microsoft Accelerator is a global initiative built to empower entrepreneurs around the world on their journey to build great companies. They work with later-stage startups to provide the tools, resources, connections, knowledge and expertise they need to become successful companies.The goal is to help startups mature into enterprise-ready companies by scaling every aspect of their business. They offer a 4-6-month tailor-made program for later-stage startups looking to go beyond the development of their product by scaling their businesses.
Microsoft Accelerator offers entrepreneurs a platform to accelerate their startups and take them to the next level. They believe that with individualized support and access to their resources, a startup can accelerate their growth by 6X through the programs.
Wizcraft had worked strategically to ensure we bring in the best 500 audience which ranges from corporate, start ups, investors, VC’s and Microsoft employees and mentors.
Wizcraft designed and executed a unique experiential design to make the launch event truly memorable. The stage design and setup was conceptualized to depict an ideal cozy home. Media guests were pleasantly surprised to discover the main stage designed like a modern kitchen. The setup also had a living room, kid’s room and a study room with Mi products smartly integrated into the ambient design. The attention to detail in the setup caught the eye of the media and was widely appreciated. Amidst tremendous excitement, Hugo Barra, VP, Xiaomi International launched the new product and created an immediate impact. During the impressive demo, a glass cabin with the Mi Air Purifier 2, was filled with smoke. Mr Barra switched on the smart purifier with the Mi Mobile app, and in a matter of minutes the smoke was sucked away by the powerful motors of Mi Air Purifier 2.
Wizcraft created a 'See Thru Toilet'to raise awareness of the harsh reality of defecating in public and inspire action to drive change. Domex and GCI took the ‘See Through Toilet’ to the R. City Mall to put the spotlight on the importance of sanitation.