In 2017, Danfoss India wanted to motivate its employees to take on bigger market challenges & emerge as leaders. Created a 4-day mega event, under the theme of 'Turbo Charge' to make them see the big picture. If the theme wasn't enough to excite employees, they were given a glimpse of the future by building a first-of-its-kind smart city - the Danfoss Smart City. The city was strategically designed into 21 target segments like schools, malls, apartments and airports, where Danfoss products came into play. This helped employees discover the opportunities out there & align themselves to Danfoss' vision of engineering a better tomorrow. Having soaked in the thrilling possibilities, employees were treated to a jaw dropping performance by a dance troop & some fist pumping music by a live band. It ended up being one of Danfoss India's most successful events!
After yet another successful year in the business, Mars Petcare wanted to celebrate their accomplishments, with the people behind it. Wizcraft designed a spectacular 2-day event that was the perfect mix of business & pleasure. The conferences were themed around the company's growth in the last year. This reflected even in the stage design, which depicted acceleration by taking the shape of a triangle. The dinners on the other hand were nothing short of a Bollywood A-list party. The Bollywood-themed dinner, hosted on day one, was a starry affair, where 200 guests danced the night away to the DJ's tunes. The second night was all about the glitz & glamour, with a red carpet theme and magazine photo opp. In the end, the event was deemed a blockbuster hit.
Renault wanted to thank its dealers, who performed superlatively well. Wizcraft brought this wish to life with an ultra-luxurious 6 days/5 nights experience tour covering the magical cities of Barcelona, Capri and Rome. The first stop for the guests was Barcelona, where they were whisked away in chauffer driven limousines. The immersive city tour, stunning flamenco show & delightful cuisines made the welcome truly special. Next was a fairytale Norwegian Cruise, where guests were treated to local dance forms, spa treatments & casinos. But the crowning glory was by far the world famous Cirque Du Soleil, which showcased power-packed performances by world-class acrobats & musicians. Just as enchanting was the trip to Capri, where guests witnessed the best of nature. However, the best was saved for last as guests soaked in breath-taking sights and even saw a nail-biting gladiator fight in Rome and the Vatican
The Advertising Club of India hosted the inaugural edition of the Marquee Awards. Presented by News18 India, powered by Colors and MTV and partnered by One India, the Marquee Awards saw the entire marketing fraternity come together to recognise brands for their excellence in marketing. About 750 invites were sent to the CEOs, CMOs, agency heads & stalwarts from the advertising, marketing & media industry. A red carpet was rolled out for the guests who were snapped by the paparazzi. As guests settled down, a voice over introduced Mr. Harris Thajab (Chairman of the Ad Asia Organising Committee) who addressed the guests about Asia’s largest advertising congress. The evening commenced with the invocation of God’s segment through a live recital of Ganesh Vandana by Ameya Date and Maithli-finalists from the reality show Rising Star. This was accompanied by live speed painting of a portrait of Lord Ganesha by Vilas Nayak that complimented the occasion.
The Prapancha Telugu Mahasabhalu 2017 was held from 15th – 19th December by the Government of Telangana. It was held at multiple culturally iconic venues of Hyderabad including Ravindra Bharathi. The opening and closing ceremonies were held on the 15th & 19th December by the Vice President & President of India respectively at the LB Stadium, and saw close to 60000 people in attendance, including delegates from across the world. The event saw a flow in of more than 15,000 people on a daily basis to attend the conference at all venues. The opening and closing ceremonies were dubbed as one of the best spectacles created in recent times in Hyderabad, as the event showcased the Son et Lumiere and a grand fireworks show.
Wizcraft conceptualized and executed the Audi A5 media drive. A VR gear was given to the media as part of the briefing & invitation to the media drive at Alila Fort, Jaipur. A drive manual was placed in each car for the drivers to know all about the car, necessary directions and way to reach the Fort from the Airport. A GOBO was set up at the fort which displayed the Audi A5 logo.
Created an engagement zone at the AI Conclave event for the programmers & decision makers attending the event. A golf booth was created using the Intel mother board as the landscape for the golf arena. Attendees who were able to score a pocket using the golf equipment won interesting goodies. The booth stood as the most appreciated engagement activity. It saw 270 + attendees engaged over the span of the event.
Executed a transformational conference for Fujitsu and its customers. Reached out and seeked the right audience from across various industry verticals to create a powerful communication plan/campaign. Created the urge & need for industries to attend the conference. The format of how conferences are done in general was transformed & an experience for Fujitsu customers was created so that they keep coming back for more. Wizcraft reached out to 1747 unique companies & out of those, 1518 attended the event across the three cities of Mumbai, Delhi & Bengaluru. The attendees took to twitter to talk about their experience at the event. The hashtag #FujitsuWT made it to the trending topics of that day. The idea here was to create a holistic experience for all the Fujitsu customers who attended the event. Fujitsu wanted to reach to its customers by engaging them in conversations along with knowledge sessions. The entire conference saw multiple innovative engagements from the wish tree, tweet café, selfie sling shot, giant puzzles, live candy poll station and a Lego city.
Product launch event for MRF Perfinza , one of the most prestigious companies in the tyre manufacturing segment in the country. The event was nothing less than perfect as it was the launch of MRF Perfinza, a tyre specially designed for luxury sedans. The product was rolled out to the media in the small but growing luxury car space. The launch sequence was an ensemble of seamless acts beginning with a breath taking dance performance by dance troupe MJ5 that lead into the reveal of the brand ambassador-Legendary Cricketer AB De Villiers. This was followed by an augmented reality sequence where the Perfinza tyre made its grand entry through the audience onto stage leading into the physical product unveil. Ace commentator Harsha Bhogle hosted the show and also had an candid conversation with the AB De Villiers.
Curated the concept of ‘Crave No More’ – The Food Truck Challenge at Ambience Mall, Gurgaon. Saffola Masala Oats, in association with celebrity chefs Kunal Kapoor, Shipra Khanna & Saransh Goila set out on a mission urging Indians across the country to #BreakUpWithJunk. Wizcraft conducted various engagement activities to intrigue the audience. The activities created maximum engagement of audience & ensured footfalls at the food trucks. An integral element of the strategy was to break food habits. Designed two trucks reflecting two cuisines - Italian & Chinese. The event was marked by a historic battle between two sets of talented celebrity chefs & top food bloggers of the country.
Japan External Trade Organisation held a conference on 24th May at AFDB’s Annual Meeting held at Mahatma Mandir – Gandhinagar (22th to 26th May 2017). Wizcraft arranged & managed the conference with collaterals & catering for the Japanese client. The event was attended by over 500 delegates.
Featured Lipton Green Tea as the most sought after drink to stay fit. Wizcraft created a stall where audience were served with variety of green tea cocktails by an expert chef. A green tea inspired backdrop was installed for them to pose & click pictures. A bell was hung for the audience to ring it if they like the cocktail. Keeping green tea in mind, the entire look & feel of the setup was created with the touch of nature & organic looking elements. More than 5000 cups were sampled across 5 days with more than 20000+ interactions.
PayPal Editors' Breakfast Meet was held at the Four Seasons Hotel, Mumbai on the 8th of November. PayPal is an online platform to send & receive money at ease. At the event, the domestic online payment operations was launched in the Indian market. The objective was to create a buzz about the brand. The event was attended by media & the internal leadership team of PayPal. The company MD & the GM addressed the media.
Executed a marketing initiative for MAN Trucks, India. The event involved activities planned pan India to connect customers, dealers & prospective customers of MAN. 3 Routes, 5 Trucks,10 Masters, 51 Days & 9000+ Kms. Wizcraft enabled smooth co-ordination between various dealerships & regions. It was inclusive of several remote locations. Fabrication of branding on trucks, managing collaterals & identifying local support for several on ground management like permissions & liaising with local authorities fell under our responsibilities.